SEOUL COMMERCIAL AREA

망리단길 골목상권

마포구망원1동· Area 311,648 m² · Area code 3110544 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,795.5M▼ -1.4% YoY
Stores117▲ +8.3% YoY
Sales per store₩49.5M▼ -9.0% YoY

Reading this area Stores rose 8.3% from a year earlier while estimated sales stayed about the same (-1.4%), so sales per store fell 9.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +49.1%
Stores▲ +23.2%
Sales per store▲ +21.0%
Market size
Estimated sales (quarter)
₩5,795.5M
vs 2024Q4
-1.4%
Estimated transactions
128,512
Per-store economics
Estimated sales per store
₩49.5M
vs a year ago
-9.0%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,669.7M – ₩5,879.7M
20212022202320242025
₩3,887.6M₩5,795.5M
Stores92 – 117
20212022202320242025
95117
Sales per store₩39.9M – ₩61.3M
20212022202320242025
₩40.9M₩49.5M
Openings1 – 13
20212022202320242025
75
Closings2 – 10
20212022202320242025
74
Franchise share0% – 3%
20212022202320242025
0%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.4%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
117
vs a year ago
+8.3%
Franchise share
3% (3/117)
Movement
Openings (rate)
5 (4%)
Closings (rate)
4 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩5,218.9M₩5,795.5M
Stores 2024 Q1 → 2025 Q4
98117
Sales per store 2024 Q1 → 2025 Q4
₩53.3M₩49.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–110%
  • 11–1415%
  • 14–178%
  • 17–2143%
  • 21–2426%
Age
  • 10s0%
  • 20s24%
  • 30s31%
  • 40s16%
  • 50s17%
  • 60+12%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon10%
  • Tue11%
  • Wed13%
  • Thu13%
  • Fri15%
  • Sat22%
  • Sun15%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,795.5M-1.4%117+8.3%₩49.5M-9.0%543%Possible crowding
2025Q3₩4,851.8M-9.3%116+11.5%₩41.8M-18.7%13103%Possible crowding
2025Q2₩5,468.1M-6.2%113+8.7%₩48.4M-13.7%853%Possible crowding
2025Q1₩5,212.7M-0.1%110+12.2%₩47.4M-11.0%433%Possible crowding
2024Q4₩5,879.7M+2.1%108+14.9%₩54.4M-11.1%733%Possible crowding
2024Q3₩5,351.6M+2.6%104+10.6%₩51.5M-7.3%333%Possible crowding
2024Q2₩5,832.4M+7.1%104+8.3%₩56.1M-1.2%823%Mixed
2024Q1₩5,218.9M-4.4%98+3.2%₩53.3M-7.3%733%Possible crowding
2023Q4₩5,758.6M+2.5%94-4.1%₩61.3M+6.9%443%Possible recovery
2023Q3₩5,215.8M+8.7%94-3.1%₩55.5M+12.2%573%Mixed
2023Q2₩5,447.5M+5.2%96+2.1%₩56.7M+3.0%543%Growing
2023Q1₩5,456.3M+42.9%95+2.2%₩57.4M+39.9%143%Growing
2022Q4₩5,616.9M+18.4%98+4.3%₩57.3M+13.6%423%Growing
2022Q3₩4,798.9M+30.8%97+5.4%₩49.5M+24.0%632%Growing
2022Q2₩5,177.3M+13.4%94-2.1%₩55.1M+15.8%862%Growing
2022Q1₩3,819M-1.8%93-2.1%₩41.1M+0.3%231%Mixed
2021Q4₩4,744M94₩50.5M961%
2021Q3₩3,669.7M92₩39.9M150%
2021Q2₩4,565.2M96₩47.6M430%
2021Q1₩3,887.6M95₩40.9M770%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.