SEOUL COMMERCIAL AREA

홍익대 골목상권

마포구서강동· Area 43,573 m² · Area code 3110565 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩91.7M▼ -35.5% YoY
Stores3±0.0% YoY
Sales per store₩30.6M▼ -35.5% YoY

Reading this area Against a year earlier, estimated sales -35.5%, stores 0.0% and sales per store -35.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -4.9%
Stores±0.0%
Sales per store▼ -4.9%
Market size
Estimated sales (quarter)
₩91.7M
vs 2024Q4
-35.5%
Estimated transactions
4,856
Per-store economics
Estimated sales per store
₩30.6M
vs a year ago
-35.5%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩91.7M – ₩168.6M
20212022202320242025
₩96.4M₩91.7M
Stores3 – 4
20212022202320242025
33
Sales per store₩29.4M – ₩50.6M
20212022202320242025
₩32.1M₩30.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share50% – 67%
20212022202320242025
67%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -35.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
67% (2/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩113.4M₩91.7M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩37.8M₩30.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1433%
  • 14–1714%
  • 17–2140%
  • 21–2412%
Age
  • 10s6%
  • 20s23%
  • 30s23%
  • 40s15%
  • 50s25%
  • 60+8%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon8%
  • Tue9%
  • Wed22%
  • Thu8%
  • Fri24%
  • Sat17%
  • Sun12%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩91.7M-35.5%30.0%₩30.6M-35.5%0067%Mixed
2025Q3₩98M-17.6%30.0%₩32.7M-17.6%0067%Mixed
2025Q2₩113.3M-11.1%3-25.0%₩37.8M+18.6%0067%Shrinking
2025Q1₩96M-15.3%30.0%₩32M-15.3%0067%Mixed
2024Q4₩142.1M+8.2%30.0%₩47.4M+8.2%0067%Growing
2024Q3₩119M-20.5%30.0%₩39.7M-20.5%0167%Mixed
2024Q2₩127.4M-16.0%4+33.3%₩31.9M-37.0%1050%Possible crowding
2024Q1₩113.4M-17.4%30.0%₩37.8M-17.4%0067%Mixed
2023Q4₩131.3M-11.9%30.0%₩43.8M-11.9%0067%Mixed
2023Q3₩149.6M-3.7%3-25.0%₩49.9M+28.3%0067%Shrinking
2023Q2₩151.7M-10.0%3-25.0%₩50.6M+20.0%0067%Shrinking
2023Q1₩137.2M+16.8%3-25.0%₩45.7M+55.8%0067%Mixed
2022Q4₩148.9M+7.9%30.0%₩49.6M+7.9%0167%Growing
2022Q3₩155.4M+33.9%4+33.3%₩38.9M+0.4%0050%Mixed
2022Q2₩168.6M+48.3%4+33.3%₩42.2M+11.3%0050%Growing
2022Q1₩117.4M+21.8%4+33.3%₩29.4M-8.7%1050%Competition inflow
2021Q4₩138.1M3₩46M0067%
2021Q3₩116.1M3₩38.7M0067%
2021Q2₩113.7M3₩37.9M0067%
2021Q1₩96.4M3₩32.1M0067%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.