SEOUL COMMERCIAL AREA

홍익대 Neighbourhood area

Mapo-gu (마포구) 서강동· Area 43,573 m² · Area code 3110565 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩691.4M▼ -28.3% YoY
Stores6▼ -14.3% YoY
Sales per store₩115.2M▼ -16.4% YoY

Reading this area Estimated sales fell 28.3% from a year earlier and stores fell 14.3%. Sales per store are down 16.4%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +91.8%
Stores▼ -33.3%
Sales per store▲ +187.8%
Market size
Estimated sales (quarter)
₩691.4M
vs 2024Q4
-28.3%
Estimated transactions
493
Per-store economics
Estimated sales per store
₩115.2M
vs a year ago
-16.4%
Per transaction
₩1.4M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩179.8M – ₩1,077.3M
20212022202320242025
₩360.4M₩691.4M
Stores6 – 9
20212022202320242025
96
Sales per store₩22.5M – ₩153.9M
20212022202320242025
₩40M₩115.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.3%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩378.8M₩691.4M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩54.1M₩115.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1136%
  • 11–146%
  • 14–1716%
  • 17–2117%
  • 21–2425%
Age
  • 10s0%
  • 20s3%
  • 30s0%
  • 40s35%
  • 50s62%
  • 60+1%
Weekday / weekend
  • Weekday49%
  • Weekend51%
Day of week
  • Mon3%
  • Tue2%
  • Wed24%
  • Thu12%
  • Fri7%
  • Sat40%
  • Sun11%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩691.4M-28.3%6-14.3%₩115.2M-16.4%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩484.3M-31.3%6-14.3%₩80.7M-19.9%000%Sales↓ · Stores↓ · Per store↓
2025Q2₩447.2M+8.9%6-14.3%₩74.5M+27.0%000%Sales↑ · Stores↓ · Per store↑
2025Q1₩322.5M-14.9%6-14.3%₩53.8M-0.7%010%Sales↓ · Stores↓ · Per store→
2024Q4₩964.7M+15.5%70.0%₩137.8M+15.5%000%Sales↑ · Stores→ · Per store↑
2024Q3₩705M+38.1%70.0%₩100.7M+38.1%000%Sales↑ · Stores→ · Per store↑
2024Q2₩410.7M+26.4%70.0%₩58.7M+26.4%000%Sales↑ · Stores→ · Per store↑
2024Q1₩378.8M+55.9%70.0%₩54.1M+55.9%110%Sales↑ · Stores→ · Per store↑
2023Q4₩835.5M-22.4%70.0%₩119.4M-22.4%000%Sales↓ · Stores→ · Per store↓
2023Q3₩510.4M+9.6%70.0%₩72.9M+9.6%000%Sales↑ · Stores→ · Per store↑
2023Q2₩325M-16.5%7-12.5%₩46.4M-4.6%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩243M+35.2%7-12.5%₩34.7M+54.5%000%Sales↑ · Stores↓ · Per store↑
2022Q4₩1,077.3M+77.8%7-12.5%₩153.9M+103.2%000%Sales↑ · Stores↓ · Per store↑
2022Q3₩465.8M-18.1%7-22.2%₩66.5M+5.3%010%Sales↓ · Stores↓ · Per store↑
2022Q2₩389.5M+21.3%8-11.1%₩48.7M+36.5%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩179.8M-50.1%8-11.1%₩22.5M-43.9%000%Sales↓ · Stores↓ · Per store↓
2021Q4₩606.1M8₩75.8M010%
2021Q3₩568.9M9₩63.2M000%
2021Q2₩321M9₩35.7M000%
2021Q1₩360.4M9₩40M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.