SEOUL COMMERCIAL AREA

광흥창역 1번 Neighbourhood area

Mapo-gu (마포구) 서강동· Area 25,225 m² · Area code 3110568 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩203.4M▼ -22.3% YoY
Stores6±0.0% YoY
Sales per store₩33.9M▼ -22.3% YoY

Reading this area Against a year earlier, estimated sales -22.3%, stores 0.0% and sales per store -22.3% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -17.5%
Stores▼ -33.3%
Sales per store▲ +23.8%
Market size
Estimated sales (quarter)
₩203.4M
vs 2024Q4
-22.3%
Estimated transactions
6,779
Per-store economics
Estimated sales per store
₩33.9M
vs a year ago
-22.3%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩183.2M – ₩283.6M
20212022202320242025
₩246.5M₩203.4M
Stores6 – 10
20212022202320242025
96
Sales per store₩25.4M – ₩43.6M
20212022202320242025
₩27.4M₩33.9M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 29%
20212022202320242025
22%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩239.4M₩203.4M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩34.2M₩33.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1431%
  • 14–176%
  • 17–2156%
  • 21–247%
Age
  • 10s0%
  • 20s8%
  • 30s22%
  • 40s26%
  • 50s28%
  • 60+16%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon15%
  • Tue19%
  • Wed17%
  • Thu14%
  • Fri25%
  • Sat9%
  • Sun2%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩203.4M-22.3%60.0%₩33.9M-22.3%000%Sales↓ · Stores→ · Per store↓
2025Q3₩197.8M+3.2%60.0%₩33M+3.2%000%Sales↑ · Stores→ · Per store↑
2025Q2₩214.1M-6.6%6-25.0%₩35.7M+24.6%010%Sales↓ · Stores↓ · Per store↑
2025Q1₩183.2M-23.5%6-14.3%₩30.5M-10.7%0017%Sales↓ · Stores↓ · Per store↓
2024Q4₩261.7M+8.8%6-14.3%₩43.6M+26.9%0017%Sales↑ · Stores↓ · Per store↑
2024Q3₩191.7M-19.0%6-25.0%₩31.9M+8.0%0217%Sales↓ · Stores↓ · Per store↑
2024Q2₩229.1M-16.2%80.0%₩28.6M-16.2%1113%Sales↓ · Stores→ · Per store↓
2024Q1₩239.4M-5.6%7-22.2%₩34.2M+21.4%0029%Sales↓ · Stores↓ · Per store↑
2023Q4₩240.5M-9.4%7-30.0%₩34.4M+29.4%0129%Sales↓ · Stores↓ · Per store↑
2023Q3₩236.7M-12.4%80.0%₩29.6M-12.4%0025%Sales↓ · Stores→ · Per store↓
2023Q2₩273.4M-3.6%80.0%₩34.2M-3.6%1225%Sales↓ · Stores→ · Per store↓
2023Q1₩253.5M+18.9%9+12.5%₩28.2M+5.7%1122%Sales↑ · Stores↑ · Per store↑
2022Q4₩265.5M-1.1%10+25.0%₩26.6M-20.9%2010%Sales→ · Stores↑ · Per store↓
2022Q3₩270.2M+33.2%80.0%₩33.8M+33.2%0013%Sales↑ · Stores→ · Per store↑
2022Q2₩283.6M+3.6%80.0%₩35.4M+3.6%0013%Sales↑ · Stores→ · Per store↑
2022Q1₩213.3M-13.5%8-11.1%₩26.7M-2.7%0013%Sales↓ · Stores↓ · Per store→
2021Q4₩268.5M8₩33.6M0013%
2021Q3₩202.9M8₩25.4M0113%
2021Q2₩273.8M8₩34.2M0125%
2021Q1₩246.5M9₩27.4M1022%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.