SEOUL COMMERCIAL AREA

광흥창역 1번 Neighbourhood area

Mapo-gu (마포구) 서강동· Area 25,225 m² · Area code 3110568 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

핸드폰 2025 Q4 · Seoul data

Estimated sales (quarter)₩53.4M▲ +61.0% YoY
Stores3±0.0% YoY
Sales per store₩17.8M▲ +61.0% YoY

Reading this area Estimated sales rose 61.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 61.0%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +264.6%
Stores±0.0%
Sales per store▲ +264.6%
Market size
Estimated sales (quarter)
₩53.4M
vs 2024Q4
+61.0%
Estimated transactions
1,844
Per-store economics
Estimated sales per store
₩17.8M
vs a year ago
+61.0%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.9M – ₩61.1M
20212022202320242025
₩14.6M₩53.4M
Stores3 – 3
20212022202320242025
33
Sales per store₩2.3M – ₩20.4M
20212022202320242025
₩4.9M₩17.8M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +61.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩44.5M₩53.4M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩14.8M₩17.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1458%
  • 14–1742%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s2%
  • 60+98%
Weekday / weekend
  • Weekday38%
  • Weekend62%
Day of week
  • Mon0%
  • Tue13%
  • Wed0%
  • Thu0%
  • Fri24%
  • Sat28%
  • Sun34%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩53.4M+61.0%30.0%₩17.8M+61.0%000%Sales↑ · Stores→ · Per store↑
2025Q3₩15.2M-64.2%30.0%₩5.1M-64.2%000%Sales↓ · Stores→ · Per store↓
2025Q2₩60M+132.3%30.0%₩20M+132.3%000%Sales↑ · Stores→ · Per store↑
2025Q1₩9.7M-78.3%30.0%₩3.2M-78.3%000%Sales↓ · Stores→ · Per store↓
2024Q4₩33.2M-34.1%30.0%₩11.1M-34.1%000%Sales↓ · Stores→ · Per store↓
2024Q3₩42.4M-8.2%30.0%₩14.1M-8.2%000%Sales↓ · Stores→ · Per store↓
2024Q2₩25.8M+21.4%30.0%₩8.6M+21.4%000%Sales↑ · Stores→ · Per store↑
2024Q1₩44.5M+436.7%30.0%₩14.8M+436.7%000%Sales↑ · Stores→ · Per store↑
2023Q4₩50.3M+9.6%30.0%₩16.8M+9.6%000%Sales↑ · Stores→ · Per store↑
2023Q3₩46.2M-24.4%30.0%₩15.4M-24.4%000%Sales↓ · Stores→ · Per store↓
2023Q2₩21.3M-64.2%30.0%₩7.1M-64.2%000%Sales↓ · Stores→ · Per store↓
2023Q1₩8.3M-74.1%30.0%₩2.8M-74.1%000%Sales↓ · Stores→ · Per store↓
2022Q4₩45.9M+564.0%30.0%₩15.3M+564.0%000%Sales↑ · Stores→ · Per store↑
2022Q3₩61.1M+14.5%30.0%₩20.4M+14.5%000%Sales↑ · Stores→ · Per store↑
2022Q2₩59.4M+53.6%30.0%₩19.8M+53.6%000%Sales↑ · Stores→ · Per store↑
2022Q1₩32M+118.9%30.0%₩10.7M+118.9%000%Sales↑ · Stores→ · Per store↑
2021Q4₩6.9M3₩2.3M000%
2021Q3₩53.4M3₩17.8M000%
2021Q2₩38.7M3₩12.9M000%
2021Q1₩14.6M3₩4.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.