SEOUL COMMERCIAL AREA

한겨레신문사 골목상권

마포구공덕동· Area 72,183 m² · Area code 3110588 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩93.4M▼ -16.4% YoY
Stores2±0.0% YoY
Sales per store₩46.7M▼ -16.4% YoY

Reading this area Against a year earlier, estimated sales -16.4%, stores 0.0% and sales per store -16.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +37.0%
Stores▼ -33.3%
Sales per store▲ +105.5%
Market size
Estimated sales (quarter)
₩93.4M
vs 2024Q4
-16.4%
Estimated transactions
2,100
Per-store economics
Estimated sales per store
₩46.7M
vs a year ago
-16.4%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩43.6M – ₩120.8M
20212022202320242025
₩68.2M₩93.4M
Stores2 – 3
20212022202320242025
32
Sales per store₩21.8M – ₩60.4M
20212022202320242025
₩22.7M₩46.7M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share33% – 100%
20212022202320242025
33%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩80.2M₩93.4M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩40.1M₩46.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0613%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2134%
  • 21–2451%
Age
  • 10s0%
  • 20s6%
  • 30s19%
  • 40s20%
  • 50s33%
  • 60+22%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon15%
  • Tue18%
  • Wed17%
  • Thu19%
  • Fri18%
  • Sat4%
  • Sun10%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩93.4M-16.4%20.0%₩46.7M-16.4%0050%Mixed
2025Q3₩120.8M+13.5%20.0%₩60.4M+13.5%1150%Growing
2025Q2₩101.4M-3.3%20.0%₩50.7M-3.3%0050%Mixed
2025Q1₩77M-4.1%20.0%₩38.5M-4.1%0050%Mixed
2024Q4₩111.6M+35.9%20.0%₩55.8M+35.9%0150%Growing
2024Q3₩106.4M+25.1%20.0%₩53.2M+25.1%00100%Growing
2024Q2₩104.9M+8.5%20.0%₩52.4M+8.5%00100%Growing
2024Q1₩80.2M-10.9%20.0%₩40.1M-10.9%00100%Mixed
2023Q4₩82.2M-11.0%20.0%₩41.1M-11.0%00100%Mixed
2023Q3₩85M-1.3%20.0%₩42.5M-1.3%00100%Mixed
2023Q2₩96.6M+24.2%20.0%₩48.3M+24.2%00100%Growing
2023Q1₩90M+106.5%20.0%₩45M+106.5%00100%Growing
2022Q4₩92.3M+70.4%20.0%₩46.1M+70.4%10100%Growing
2022Q3₩86.1M-23.3%2-33.3%₩43.1M+15.1%0050%Shrinking
2022Q2₩77.8M-14.9%2-33.3%₩38.9M+27.6%0050%Shrinking
2022Q1₩43.6M-36.1%2-33.3%₩21.8M-4.1%0050%Shrinking
2021Q4₩54.2M2₩27.1M0150%
2021Q3₩112.2M3₩37.4M0033%
2021Q2₩91.4M3₩30.5M0033%
2021Q1₩68.2M3₩22.7M1033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.