SEOUL COMMERCIAL AREA

한겨레신문사 골목상권

마포구공덕동· Area 72,183 m² · Area code 3110588 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩127M▼ -29.3% YoY
Stores3±0.0% YoY
Sales per store₩42.3M▼ -29.3% YoY

Reading this area Against a year earlier, estimated sales -29.3%, stores 0.0% and sales per store -29.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.7%
Stores±0.0%
Sales per store▼ -6.7%
Market size
Estimated sales (quarter)
₩127M
vs 2024Q4
-29.3%
Estimated transactions
2,029
Per-store economics
Estimated sales per store
₩42.3M
vs a year ago
-29.3%
Per transaction
₩63K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩98.4M – ₩269.5M
20212022202320242025
₩136M₩127M
Stores3 – 4
20212022202320242025
33
Sales per store₩32.8M – ₩89.8M
20212022202320242025
₩45.3M₩42.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -29.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩167.4M₩127M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩55.8M₩42.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2147%
  • 21–2442%
Age
  • 10s0%
  • 20s8%
  • 30s36%
  • 40s24%
  • 50s22%
  • 60+8%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon7%
  • Tue17%
  • Wed16%
  • Thu14%
  • Fri18%
  • Sat22%
  • Sun6%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩127M-29.3%30.0%₩42.3M-29.3%000%Mixed
2025Q3₩156.7M+4.1%30.0%₩52.2M+4.1%000%Growing
2025Q2₩180.9M+1.4%30.0%₩60.3M+1.4%000%Mixed
2025Q1₩159.9M-4.5%30.0%₩53.3M-4.5%000%Mixed
2024Q4₩179.7M-13.6%30.0%₩59.9M-13.6%000%Mixed
2024Q3₩150.5M-12.6%30.0%₩50.2M-12.6%110%Mixed
2024Q2₩178.4M-26.0%30.0%₩59.5M-26.0%000%Mixed
2024Q1₩167.4M-9.3%30.0%₩55.8M-9.3%000%Mixed
2023Q4₩208M+32.0%30.0%₩69.3M+32.0%000%Growing
2023Q3₩172.2M+7.5%30.0%₩57.4M+7.5%000%Growing
2023Q2₩241M-10.6%30.0%₩80.3M-10.6%000%Mixed
2023Q1₩184.5M-6.4%30.0%₩61.5M-6.4%000%Mixed
2022Q4₩157.6M-4.4%30.0%₩52.5M-4.4%000%Mixed
2022Q3₩160.2M+62.8%30.0%₩53.4M+62.8%000%Growing
2022Q2₩269.5M+26.4%3-25.0%₩89.8M+68.5%000%Mixed
2022Q1₩197M+44.8%30.0%₩65.7M+44.8%000%Growing
2021Q4₩164.8M3₩54.9M000%
2021Q3₩98.4M3₩32.8M010%
2021Q2₩213.3M4₩53.3M100%
2021Q1₩136M3₩45.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.