SEOUL COMMERCIAL AREA

영동초등학교 골목상권

영등포구당산2동· Area 81,298 m² · Area code 3110794 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩663.1M▼ -6.4% YoY
Stores10▲ +25.0% YoY
Sales per store₩66.3M▼ -25.1% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-6.4%), so sales per store fell 25.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.8%
Stores▲ +100.0%
Sales per store▼ -34.6%
Market size
Estimated sales (quarter)
₩663.1M
vs 2024Q4
-6.4%
Estimated transactions
22,379
Per-store economics
Estimated sales per store
₩66.3M
vs a year ago
-25.1%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩444.4M – ₩861.3M
20212022202320242025
₩507.2M₩663.1M
Stores5 – 10
20212022202320242025
510
Sales per store₩63.5M – ₩123M
20212022202320242025
₩101.4M₩66.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
20
Franchise share10% – 43%
20212022202320242025
40%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.4%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+25.0%
Franchise share
10% (1/10)
Movement
Openings (rate)
1 (9%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩645.5M₩663.1M
Stores 2024 Q1 → 2025 Q4
710
Sales per store 2024 Q1 → 2025 Q4
₩92.2M₩66.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1434%
  • 14–175%
  • 17–2147%
  • 21–2413%
Age
  • 10s0%
  • 20s13%
  • 30s25%
  • 40s21%
  • 50s20%
  • 60+21%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon13%
  • Tue16%
  • Wed19%
  • Thu16%
  • Fri18%
  • Sat8%
  • Sun10%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩663.1M-6.4%10+25.0%₩66.3M-25.1%1010%Possible crowding
2025Q3₩693.9M+5.9%9+12.5%₩77.1M-5.9%1011%Competition inflow
2025Q2₩682.8M+2.2%8+14.3%₩85.3M-10.6%1113%Possible crowding
2025Q1₩596.2M-7.6%8+14.3%₩74.5M-19.2%0013%Possible crowding
2024Q4₩708.7M+7.3%8+14.3%₩88.6M-6.1%0013%Competition inflow
2024Q3₩655.4M-9.0%8+14.3%₩81.9M-20.4%1113%Possible crowding
2024Q2₩668.1M-16.2%70.0%₩95.4M-16.2%0029%Mixed
2024Q1₩645.5M-0.7%70.0%₩92.2M-0.7%0129%Mixed
2023Q4₩660.7M-2.8%70.0%₩94.4M-2.8%1143%Mixed
2023Q3₩720.2M+3.6%70.0%₩102.9M+3.6%0043%Growing
2023Q2₩797.1M-7.5%70.0%₩113.9M-7.5%0043%Mixed
2023Q1₩650.1M+46.3%70.0%₩92.9M+46.3%1043%Growing
2022Q4₩680M+19.4%7+16.7%₩97.1M+2.3%0029%Mixed
2022Q3₩695.1M+29.6%7+16.7%₩99.3M+11.1%0029%Growing
2022Q2₩861.3M+44.9%7+40.0%₩123M+3.5%0029%Growing
2022Q1₩444.4M-12.4%7+40.0%₩63.5M-37.4%2129%Possible crowding
2021Q4₩569.6M6₩94.9M0033%
2021Q3₩536.5M6₩89.4M1033%
2021Q2₩594.3M5₩118.9M0040%
2021Q1₩507.2M5₩101.4M0240%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.