SEOUL COMMERCIAL AREA

신길동홍어거리 Neighbourhood area

Yeongdeungpo-gu (영등포구) 신길4동· Area 44,973 m² · Area code 3110802 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩116.8M▼ -37.8% YoY
Stores5▼ -28.6% YoY
Sales per store₩23.4M▼ -13.0% YoY

Reading this area Estimated sales fell 37.8% from a year earlier and stores fell 28.6%. Sales per store are down 13.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -29.9%
Stores▼ -28.6%
Sales per store▼ -1.9%
Market size
Estimated sales (quarter)
₩116.8M
vs 2024Q4
-37.8%
Estimated transactions
1,805
Per-store economics
Estimated sales per store
₩23.4M
vs a year ago
-13.0%
Per transaction
₩65K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩58.6M – ₩196.4M
20212022202320242025
₩166.6M₩116.8M
Stores5 – 7
20212022202320242025
75
Sales per store₩9.8M – ₩32.7M
20212022202320242025
₩23.8M₩23.4M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
01
Franchise share0% – 20%
20212022202320242025
0%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -37.8%, stores YoY -28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-28.6%
Franchise share
20% (1/5)
Movement
Openings (rate)
1 (17%)
Closings (rate)
1 (17%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩157.7M₩116.8M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩26.3M₩23.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–115%
  • 11–1413%
  • 14–1719%
  • 17–2125%
  • 21–2421%
Age
  • 10s0%
  • 20s1%
  • 30s9%
  • 40s13%
  • 50s43%
  • 60+35%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon8%
  • Tue16%
  • Wed9%
  • Thu12%
  • Fri15%
  • Sat30%
  • Sun11%
Gender
  • Male74%
  • Female26%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩116.8M-37.8%5-28.6%₩23.4M-13.0%1120%Shrinking
2025Q3₩58.6M-69.6%60.0%₩9.8M-69.6%010%Mixed
2025Q2₩136.3M-30.6%7+16.7%₩19.5M-40.5%000%Possible crowding
2025Q1₩191.6M+21.5%7+16.7%₩27.4M+4.2%110%Growing
2024Q4₩187.8M+28.2%7+16.7%₩26.8M+9.9%100%Growing
2024Q3₩192.7M+36.4%60.0%₩32.1M+36.4%000%Growing
2024Q2₩196.4M+34.5%6-14.3%₩32.7M+56.9%000%Mixed
2024Q1₩157.7M+24.5%6-14.3%₩26.3M+45.3%110%Mixed
2023Q4₩146.5M+13.6%6-14.3%₩24.4M+32.6%000%Mixed
2023Q3₩141.3M-5.9%6-14.3%₩23.6M+9.8%010%Shrinking
2023Q2₩146M-7.7%70.0%₩20.9M-7.7%000%Mixed
2023Q1₩126.6M-2.1%70.0%₩18.1M-2.1%000%Mixed
2022Q4₩129M-3.9%70.0%₩18.4M-3.9%000%Mixed
2022Q3₩150.2M+8.2%70.0%₩21.5M+8.2%000%Growing
2022Q2₩158.2M-8.8%70.0%₩22.6M-8.8%000%Mixed
2022Q1₩129.3M-22.4%70.0%₩18.5M-22.4%000%Mixed
2021Q4₩134.2M7₩19.2M000%
2021Q3₩138.8M7₩19.8M000%
2021Q2₩173.5M7₩24.8M000%
2021Q1₩166.6M7₩23.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.