SEOUL COMMERCIAL AREA

공군호텔 Neighbourhood area

Yeongdeungpo-gu (영등포구) 신길1동· Area 182,950 m² · Area code 3110815 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩8M▼ -10.9% YoY
Stores5±0.0% YoY
Sales per store₩1.6M▼ -10.9% YoY

Reading this area Against a year earlier, estimated sales -10.9%, stores 0.0% and sales per store -10.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +91.2%
Stores▼ -28.6%
Sales per store▲ +167.7%
Market size
Estimated sales (quarter)
₩8M
vs 2024Q4
-10.9%
Estimated transactions
108
Per-store economics
Estimated sales per store
₩1.6M
vs a year ago
-10.9%
Per transaction
₩74K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.2M – ₩21.7M
20212022202320242025
₩4.2M₩8M
Stores5 – 7
20212022202320242025
75
Sales per store₩599K – ₩4.3M
20212022202320242025
₩599K₩1.6M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩10.3M₩8M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩2.1M₩1.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1448%
  • 14–1735%
  • 17–218%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s3%
  • 40s3%
  • 50s0%
  • 60+94%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon13%
  • Tue13%
  • Wed33%
  • Thu19%
  • Fri0%
  • Sat18%
  • Sun4%
Gender
  • Male17%
  • Female83%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8M-10.9%50.0%₩1.6M-10.9%000%Mixed
2025Q3₩8.1M-7.1%50.0%₩1.6M-7.1%000%Mixed
2025Q2₩14.3M-34.1%50.0%₩2.9M-34.1%000%Mixed
2025Q1₩9M-12.1%50.0%₩1.8M-12.1%000%Mixed
2024Q4₩9M-3.9%50.0%₩1.8M-3.9%000%Mixed
2024Q3₩8.7M-47.3%5-16.7%₩1.7M-36.7%000%Shrinking
2024Q2₩21.7M+64.9%5-16.7%₩4.3M+97.8%000%Mixed
2024Q1₩10.3M+11.8%5-16.7%₩2.1M+34.1%000%Mixed
2023Q4₩9.4M-14.5%5-16.7%₩1.9M+2.6%010%Shrinking
2023Q3₩16.5M+63.5%60.0%₩2.7M+63.5%000%Growing
2023Q2₩13.1M+79.9%60.0%₩2.2M+79.9%000%Growing
2023Q1₩9.2M+21.1%60.0%₩1.5M+21.1%000%Growing
2022Q4₩10.9M-19.0%6-14.3%₩1.8M-5.5%000%Shrinking
2022Q3₩10.1M+11.5%6-14.3%₩1.7M+30.1%000%Mixed
2022Q2₩7.3M-27.6%6-14.3%₩1.2M-15.5%000%Shrinking
2022Q1₩7.6M+80.9%6-14.3%₩1.3M+111.0%010%Mixed
2021Q4₩13.5M7₩1.9M000%
2021Q3₩9M7₩1.3M000%
2021Q2₩10.1M7₩1.4M000%
2021Q1₩4.2M7₩599K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.