SEOUL COMMERCIAL AREA

신대방역 4번 Neighbourhood area

Dongjak-gu (동작구) 신대방1동· Area 181,264 m² · Area code 3110819 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,644.9M▼ -1.3% YoY
Stores25▲ +8.7% YoY
Sales per store₩65.8M▼ -9.2% YoY

Reading this area Stores rose 8.7% from a year earlier while estimated sales stayed about the same (-1.3%), so sales per store fell 9.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +33.2%
Stores▼ -3.8%
Sales per store▲ +38.5%
Market size
Estimated sales (quarter)
₩1,644.9M
vs 2024Q4
-1.3%
Estimated transactions
50,028
Per-store economics
Estimated sales per store
₩65.8M
vs a year ago
-9.2%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,235M – ₩1,961M
20212022202320242025
₩1,235M₩1,644.9M
Stores21 – 26
20212022202320242025
2625
Sales per store₩47.5M – ₩89.1M
20212022202320242025
₩47.5M₩65.8M
Openings0 – 3
20212022202320242025
13
Closings0 – 3
20212022202320242025
10
Franchise share8% – 22%
20212022202320242025
12%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.3%, stores YoY +8.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
+8.7%
Franchise share
12% (3/25)
Movement
Openings (rate)
3 (11%)
Closings (rate)
0 (0%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩1,793.9M₩1,644.9M
Stores 2024 Q1 → 2025 Q4
2425
Sales per store 2024 Q1 → 2025 Q4
₩74.7M₩65.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–112%
  • 11–1432%
  • 14–1713%
  • 17–2140%
  • 21–2410%
Age
  • 10s0%
  • 20s9%
  • 30s19%
  • 40s20%
  • 50s26%
  • 60+26%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon13%
  • Tue14%
  • Wed14%
  • Thu14%
  • Fri15%
  • Sat15%
  • Sun15%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,644.9M-1.3%25+8.7%₩65.8M-9.2%3012%Possible crowding
2025Q3₩1,715.2M-8.5%220.0%₩78M-8.5%2114%Mixed
2025Q2₩1,836.2M-5.1%21-8.7%₩87.4M+4.0%0214%Shrinking
2025Q1₩1,561M-13.0%23-4.2%₩67.9M-9.2%1113%Shrinking
2024Q4₩1,666.9M-13.0%230.0%₩72.5M-13.0%2113%Mixed
2024Q3₩1,874.1M+3.6%22-8.3%₩85.2M+13.0%0114%Mixed
2024Q2₩1,933.9M-1.4%23+4.5%₩84.1M-5.7%0113%Possible crowding
2024Q1₩1,793.9M-5.3%24+9.1%₩74.7M-13.2%2013%Possible crowding
2023Q4₩1,916.1M-0.4%23+4.5%₩83.3M-4.7%019%Possible crowding
2023Q3₩1,809.4M+5.0%24+4.3%₩75.4M+0.6%318%Mixed
2023Q2₩1,961M+8.8%22-4.3%₩89.1M+13.7%129%Mixed
2023Q1₩1,894.7M+27.5%22-4.3%₩86.1M+33.3%0114%Mixed
2022Q4₩1,923.9M+20.7%22-4.3%₩87.5M+26.1%0118%Mixed
2022Q3₩1,723.8M+9.1%230.0%₩74.9M+9.1%1217%Growing
2022Q2₩1,803.1M+12.4%23-11.5%₩78.4M+27.0%1022%Mixed
2022Q1₩1,485.7M+20.3%23-11.5%₩64.6M+36.0%2117%Mixed
2021Q4₩1,594.5M23₩69.3M0013%
2021Q3₩1,580M23₩68.7M0313%
2021Q2₩1,604.6M26₩61.7M1112%
2021Q1₩1,235M26₩47.5M1112%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.