SEOUL COMMERCIAL AREA

보라매역 2번 Neighbourhood area

Dongjak-gu (동작구) 신대방2동· Area 128,484 m² · Area code 3110821 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩142.8M▼ -11.5% YoY
Stores4▼ -33.3% YoY
Sales per store₩35.7M▲ +32.7% YoY

Reading this area Estimated sales fell 11.5% from a year earlier and stores fell 33.3%. Sales per store are up 32.7%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -12.0%
Stores▼ -33.3%
Sales per store▲ +32.0%
Market size
Estimated sales (quarter)
₩142.8M
vs 2024Q4
-11.5%
Estimated transactions
3,312
Per-store economics
Estimated sales per store
₩35.7M
vs a year ago
+32.7%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩127.4M – ₩207.8M
20212022202320242025
₩162.3M₩142.8M
Stores4 – 6
20212022202320242025
64
Sales per store₩21.8M – ₩52M
20212022202320242025
₩27M₩35.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.5%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩189.4M₩142.8M
Stores 2024 Q1 → 2025 Q4
64
Sales per store 2024 Q1 → 2025 Q4
₩31.6M₩35.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–2149%
  • 21–2450%
Age
  • 10s0%
  • 20s8%
  • 30s16%
  • 40s23%
  • 50s34%
  • 60+20%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon14%
  • Tue15%
  • Wed13%
  • Thu14%
  • Fri14%
  • Sat23%
  • Sun8%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩142.8M-11.5%4-33.3%₩35.7M+32.7%000%Sales↓ · Stores↓ · Per store↑
2025Q3₩145M-15.7%4-33.3%₩36.3M+26.5%000%Sales↓ · Stores↓ · Per store↑
2025Q2₩159.7M-3.2%4-33.3%₩39.9M+45.3%020%Sales↓ · Stores↓ · Per store↑
2025Q1₩173.6M-8.4%60.0%₩28.9M-8.4%000%Sales↓ · Stores→ · Per store↓
2024Q4₩161.4M-17.2%60.0%₩26.9M-17.2%000%Sales↓ · Stores→ · Per store↓
2024Q3₩172M-12.6%6+50.0%₩28.7M-41.8%000%Sales↓ · Stores↑ · Per store↓
2024Q2₩164.9M-18.0%6+50.0%₩27.5M-45.4%000%Sales↓ · Stores↑ · Per store↓
2024Q1₩189.4M+3.5%6+50.0%₩31.6M-31.0%000%Sales↑ · Stores↑ · Per store↓
2023Q4₩194.8M-6.2%6+50.0%₩32.5M-37.5%200%Sales↓ · Stores↑ · Per store↓
2023Q3₩196.9M+5.5%40.0%₩49.2M+5.5%000%Sales↑ · Stores→ · Per store↑
2023Q2₩201.2M+4.0%4-20.0%₩50.3M+30.0%000%Sales↑ · Stores↓ · Per store↑
2023Q1₩183M+43.6%4-20.0%₩45.7M+79.5%000%Sales↑ · Stores↓ · Per store↑
2022Q4₩207.8M+25.6%4-20.0%₩52M+57.0%000%Sales↑ · Stores↓ · Per store↑
2022Q3₩186.7M+42.8%4-33.3%₩46.7M+114.2%010%Sales↑ · Stores↓ · Per store↑
2022Q2₩193.4M-2.3%5-16.7%₩38.7M+17.2%000%Sales→ · Stores↓ · Per store↑
2022Q1₩127.4M-21.5%5-16.7%₩25.5M-5.8%000%Sales↓ · Stores↓ · Per store↓
2021Q4₩165.5M5₩33.1M010%
2021Q3₩130.8M6₩21.8M000%
2021Q2₩198M6₩33M000%
2021Q1₩162.3M6₩27M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.