SEOUL COMMERCIAL AREA

내방역 4번 골목상권

서초구방배1동· Area 103,116 m² · Area code 3110916 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩633M▼ -21.6% YoY
Stores10▼ -9.1% YoY
Sales per store₩63.3M▼ -13.8% YoY

Reading this area Estimated sales fell 21.6% from a year earlier and stores fell 9.1%. Sales per store are down 13.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +19.3%
Stores±0.0%
Sales per store▲ +19.3%
Market size
Estimated sales (quarter)
₩633M
vs 2024Q4
-21.6%
Estimated transactions
24,728
Per-store economics
Estimated sales per store
₩63.3M
vs a year ago
-13.8%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩505.5M – ₩1,013.3M
20212022202320242025
₩530.7M₩633M
Stores9 – 11
20212022202320242025
1010
Sales per store₩53.1M – ₩101.3M
20212022202320242025
₩53.1M₩63.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share9% – 22%
20212022202320242025
20%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.6%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
10% (1/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (9%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩806.2M₩633M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩80.6M₩63.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–112%
  • 11–1456%
  • 14–179%
  • 17–2124%
  • 21–247%
Age
  • 10s0%
  • 20s7%
  • 30s17%
  • 40s22%
  • 50s28%
  • 60+26%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon17%
  • Tue15%
  • Wed17%
  • Thu18%
  • Fri16%
  • Sat8%
  • Sun9%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩633M-21.6%10-9.1%₩63.3M-13.8%0110%Shrinking
2025Q3₩610M-9.3%11+10.0%₩55.5M-17.5%209%Possible crowding
2025Q2₩574.2M-25.3%9-10.0%₩63.8M-17.0%0211%Shrinking
2025Q1₩723.2M-10.3%11+10.0%₩65.7M-18.5%009%Possible crowding
2024Q4₩807.8M-6.3%11+10.0%₩73.4M-14.9%109%Possible crowding
2024Q3₩672.3M-10.5%10+11.1%₩67.2M-19.5%0010%Possible crowding
2024Q2₩768.4M-11.8%100.0%₩76.8M-11.8%0010%Mixed
2024Q1₩806.2M-20.4%100.0%₩80.6M-20.4%0010%Mixed
2023Q4₩862.6M-13.0%100.0%₩86.3M-13.0%1010%Mixed
2023Q3₩751.4M-13.1%9-10.0%₩83.5M-3.5%0111%Shrinking
2023Q2₩870.8M-3.9%10+11.1%₩87.1M-13.5%0010%Possible crowding
2023Q1₩1,013.3M+35.7%10+11.1%₩101.3M+22.1%0010%Growing
2022Q4₩991.5M+69.2%10+11.1%₩99.2M+52.3%0010%Growing
2022Q3₩864.8M+71.1%10+11.1%₩86.5M+54.0%1010%Growing
2022Q2₩905.7M+62.5%9-10.0%₩100.6M+80.6%0011%Mixed
2022Q1₩746.6M+40.7%9-10.0%₩83M+56.3%0011%Mixed
2021Q4₩586.1M9₩65.1M0111%
2021Q3₩505.5M9₩56.2M0122%
2021Q2₩557.3M10₩55.7M1120%
2021Q1₩530.7M10₩53.1M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.