SEOUL COMMERCIAL AREA

내방역 4번 Neighbourhood area

Seocho-gu (서초구) 방배1동· Area 103,116 m² · Area code 3110916 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩354.2M▼ -1.1% YoY
Stores7▼ -12.5% YoY
Sales per store₩50.6M▲ +13.1% YoY

Reading this area Stores fell 12.5% from a year earlier while estimated sales held at -1.1%, so sales per store rose 13.1%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +34.3%
Stores▲ +40.0%
Sales per store▼ -4.1%
Market size
Estimated sales (quarter)
₩354.2M
vs 2024Q4
-1.1%
Estimated transactions
404
Per-store economics
Estimated sales per store
₩50.6M
vs a year ago
+13.1%
Per transaction
₩877K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩249.1M – ₩1,084M
20212022202320242025
₩263.7M₩354.2M
Stores5 – 8
20212022202320242025
57
Sales per store₩40.9M – ₩216.8M
20212022202320242025
₩52.7M₩50.6M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
02
Franchise share0% – 20%
20212022202320242025
20%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.1%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
0% (0/7)
Movement
Openings (rate)
1 (14%)
Closings (rate)
2 (29%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩550.9M₩354.2M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩68.9M₩50.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1439%
  • 14–1733%
  • 17–2128%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s99%
  • 50s1%
  • 60+0%
Weekday / weekend
  • Weekday56%
  • Weekend44%
Day of week
  • Mon0%
  • Tue4%
  • Wed24%
  • Thu23%
  • Fri5%
  • Sat44%
  • Sun0%
Gender
  • Male15%
  • Female85%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩354.2M-1.1%7-12.5%₩50.6M+13.1%120%Sales→ · Stores↓ · Per store↑
2025Q3₩637.9M+12.6%7-12.5%₩91.1M+28.7%0014%Sales↑ · Stores↓ · Per store↑
2025Q2₩286.2M-21.5%7-12.5%₩40.9M-10.3%0114%Sales↓ · Stores↓ · Per store↓
2025Q1₩436.2M-20.8%80.0%₩54.5M-20.8%0013%Sales↓ · Stores→ · Per store↓
2024Q4₩358M+18.6%8+14.3%₩44.7M+3.7%0013%Sales↑ · Stores↑ · Per store↑
2024Q3₩566.5M-20.6%8+60.0%₩70.8M-50.4%0013%Sales↓ · Stores↑ · Per store↓
2024Q2₩364.7M-28.0%8+60.0%₩45.6M-55.0%0013%Sales↓ · Stores↑ · Per store↓
2024Q1₩550.9M+0.3%8+60.0%₩68.9M-37.3%1013%Sales→ · Stores↑ · Per store↓
2023Q4₩301.9M-61.2%7+40.0%₩43.1M-72.3%2014%Sales↓ · Stores↑ · Per store↓
2023Q3₩713.8M-34.2%50.0%₩142.8M-34.2%0020%Sales↓ · Stores→ · Per store↓
2023Q2₩506.2M-18.2%50.0%₩101.2M-18.2%0020%Sales↓ · Stores→ · Per store↓
2023Q1₩549.3M-28.0%50.0%₩109.9M-28.0%0020%Sales↓ · Stores→ · Per store↓
2022Q4₩777.9M+212.3%50.0%₩155.6M+212.3%0020%Sales↑ · Stores→ · Per store↑
2022Q3₩1,084M+193.3%50.0%₩216.8M+193.3%0020%Sales↑ · Stores→ · Per store↑
2022Q2₩618.9M+148.2%50.0%₩123.8M+148.2%0020%Sales↑ · Stores→ · Per store↑
2022Q1₩763M+189.3%50.0%₩152.6M+189.3%0020%Sales↑ · Stores→ · Per store↑
2021Q4₩249.1M5₩49.8M0020%
2021Q3₩369.6M5₩73.9M0020%
2021Q2₩249.3M5₩49.9M0020%
2021Q1₩263.7M5₩52.7M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.