SEOUL COMMERCIAL AREA

서초소방서 Neighbourhood area

Seocho-gu (서초구) 반포4동· Area 48,294 m² · Area code 3110917 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩363.5MYoY
Stores8▲ +14.3% YoY
Sales per store₩45.4MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Market size
Estimated sales (quarter)
₩363.5M
vs 2024Q4
Estimated transactions
2,568
Per-store economics
Estimated sales per store
₩45.4M
vs a year ago
Per transaction
₩142K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩363.5M – ₩363.5M
20212022202320242025
₩363.5M
Stores6 – 8
20212022202320242025
68
Sales per store₩45.4M – ₩45.4M
20212022202320242025
₩45.4M
Openings0 – 1
20212022202320242025
01
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
0% (0/8)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩363.5M
Stores 2024 Q1 → 2025 Q4
78
Sales per store 2024 Q1 → 2025 Q4
₩45.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1428%
  • 14–1738%
  • 17–2135%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s3%
  • 40s15%
  • 50s19%
  • 60+63%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon14%
  • Tue28%
  • Wed15%
  • Thu9%
  • Fri16%
  • Sat10%
  • Sun8%
Gender
  • Male25%
  • Female75%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩363.5M8+14.3%₩45.4M100%
2025Q370.0%000%
2025Q270.0%000%
2025Q170.0%000%
2024Q470.0%000%
2024Q370.0%000%
2024Q270.0%000%
2024Q17+16.7%000%
2023Q47+16.7%000%
2023Q37+16.7%000%
2023Q27+16.7%100%
2023Q160.0%000%
2022Q460.0%000%
2022Q360.0%000%
2022Q260.0%000%
2022Q160.0%000%
2021Q46000%
2021Q36000%
2021Q26000%
2021Q16000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.