SEOUL COMMERCIAL AREA

서초소방서 Neighbourhood area

Seocho-gu (서초구) 반포4동· Area 48,294 m² · Area code 3110917 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

전자상거래업 2025 Q4 · Seoul data

Estimated sales (quarter)₩16M±0.0% YoY
Stores3±0.0% YoY
Sales per store₩5.3M±0.0% YoY

Reading this area Against a year earlier, estimated sales 0.0%, stores 0.0% and sales per store 0.0% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q2 → 2025 Q4
Estimated sales±0.0%
Stores±0.0%
Sales per store±0.0%
Market size
Estimated sales (quarter)
₩16M
vs 2024Q4
0.0%
Estimated transactions
16
Per-store economics
Estimated sales per store
₩5.3M
vs a year ago
0.0%
Per transaction
₩1M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩16M – ₩48M
20212022202320242025
₩16M
Stores3 – 3
20212022202320242025
33
Sales per store₩5.3M – ₩16M
20212022202320242025
₩5.3M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩16M₩16M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩5.3M₩5.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–17100%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s100%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday0%
  • Weekend100%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun100%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩16M0.0%30.0%₩5.3M0.0%000%Sales→ · Stores→ · Per store→
2025Q330.0%000%
2025Q230.0%000%
2025Q1₩32M+100.0%30.0%₩10.7M+100.0%000%Sales↑ · Stores→ · Per store↑
2024Q4₩16M30.0%₩5.3M000%
2024Q330.0%000%
2024Q2₩16M0.0%30.0%₩5.3M0.0%000%Sales→ · Stores→ · Per store→
2024Q1₩16M-50.0%30.0%₩5.3M-50.0%000%Sales↓ · Stores→ · Per store↓
2023Q430.0%000%
2023Q3₩16M0.0%30.0%₩5.3M0.0%000%Sales→ · Stores→ · Per store→
2023Q2₩16M30.0%₩5.3M000%
2023Q1₩32M+100.0%30.0%₩10.7M+100.0%000%Sales↑ · Stores→ · Per store↑
2022Q4₩16M-66.7%30.0%₩5.3M-66.7%000%Sales↓ · Stores→ · Per store↓
2022Q3₩16M0.0%30.0%₩5.3M0.0%000%Sales→ · Stores→ · Per store→
2022Q230.0%000%
2022Q1₩16M30.0%₩5.3M000%
2021Q4₩48M3₩16M000%
2021Q3₩16M3₩5.3M000%
2021Q2₩16M3₩5.3M000%
2021Q13010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.