SEOUL COMMERCIAL AREA

서초중학교 골목상권

서초구서초3동· Area 71,878 m² · Area code 3110925 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩440.5M▼ -32.6% YoY
Stores9▼ -10.0% YoY
Sales per store₩48.9M▼ -25.1% YoY

Reading this area Estimated sales fell 32.6% from a year earlier and stores fell 10.0%. Sales per store are down 25.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.2%
Stores▲ +28.6%
Sales per store▼ -10.4%
Market size
Estimated sales (quarter)
₩440.5M
vs 2024Q4
-32.6%
Estimated transactions
17,518
Per-store economics
Estimated sales per store
₩48.9M
vs a year ago
-25.1%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩375.5M – ₩653.2M
20212022202320242025
₩382.5M₩440.5M
Stores7 – 11
20212022202320242025
79
Sales per store₩36.9M – ₩65.8M
20212022202320242025
₩54.6M₩48.9M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share9% – 14%
20212022202320242025
14%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -32.6%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩551M₩440.5M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩55.1M₩48.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1462%
  • 14–174%
  • 17–2128%
  • 21–243%
Age
  • 10s0%
  • 20s6%
  • 30s22%
  • 40s27%
  • 50s28%
  • 60+18%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon20%
  • Tue18%
  • Wed22%
  • Thu19%
  • Fri16%
  • Sat5%
  • Sun0%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩440.5M-32.6%9-10.0%₩48.9M-25.1%0111%Shrinking
2025Q3₩648.2M+23.6%100.0%₩64.8M+23.6%0010%Growing
2025Q2₩569.4M+2.4%100.0%₩56.9M+2.4%0110%Mixed
2025Q1₩536.3M-2.7%11+10.0%₩48.8M-11.5%109%Possible crowding
2024Q4₩653.2M+28.3%100.0%₩65.3M+28.3%0010%Growing
2024Q3₩524.4M+29.3%100.0%₩52.4M+29.3%0010%Growing
2024Q2₩555.8M+30.0%100.0%₩55.6M+30.0%0010%Growing
2024Q1₩551M+35.6%10-9.1%₩55.1M+49.2%0010%Mixed
2023Q4₩509M+6.6%10-9.1%₩50.9M+17.3%0010%Mixed
2023Q3₩405.6M-4.3%100.0%₩40.6M-4.3%0010%Mixed
2023Q2₩427.6M-7.1%10+42.9%₩42.8M-35.0%0110%Possible crowding
2023Q1₩406.2M+2.6%11+57.1%₩36.9M-34.7%119%Possible crowding
2022Q4₩477.3M+0.6%11+37.5%₩43.4M-26.8%109%Possible crowding
2022Q3₩423.8M+12.9%10+11.1%₩42.4M+1.6%3010%Mixed
2022Q2₩460.5M+0.9%7-12.5%₩65.8M+15.3%0014%Possible recovery
2022Q1₩395.8M+3.5%70.0%₩56.5M+3.5%0114%Growing
2021Q4₩474.3M8₩59.3M0113%
2021Q3₩375.5M9₩41.7M1011%
2021Q2₩456.5M8₩57.1M1013%
2021Q1₩382.5M7₩54.6M0014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.