SEOUL COMMERCIAL AREA

잠원역 골목상권

서초구잠원동· Area 60,236 m² · Area code 3110927 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,186M▲ +0.6% YoY
Stores9▲ +80.0% YoY
Sales per store₩354M▼ -44.1% YoY

Reading this area Stores rose 80.0% from a year earlier while estimated sales stayed about the same (+0.6%), so sales per store fell 44.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +83.6%
Stores▲ +125.0%
Sales per store▼ -18.4%
Market size
Estimated sales (quarter)
₩3,186M
vs 2024Q4
+0.6%
Estimated transactions
8,494
Per-store economics
Estimated sales per store
₩354M
vs a year ago
-44.1%
Per transaction
₩375K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,726.3M – ₩3,186M
20212022202320242025
₩1,735.3M₩3,186M
Stores4 – 9
20212022202320242025
49
Sales per store₩354M – ₩794.3M
20212022202320242025
₩433.8M₩354M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.6%, stores YoY +80.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+80.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
1 (11%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,714.2M₩3,186M
Stores 2024 Q1 → 2025 Q4
49
Sales per store 2024 Q1 → 2025 Q4
₩678.6M₩354M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1414%
  • 14–1727%
  • 17–2137%
  • 21–246%
Age
  • 10s0%
  • 20s0%
  • 30s4%
  • 40s76%
  • 50s20%
  • 60+0%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon25%
  • Tue16%
  • Wed15%
  • Thu14%
  • Fri16%
  • Sat9%
  • Sun5%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,186M+0.6%9+80.0%₩354M-44.1%100%Possible crowding
2025Q3₩3,007.4M-1.7%8+100.0%₩375.9M-50.8%200%Possible crowding
2025Q2₩2,775.8M-12.6%5+25.0%₩555.2M-30.1%000%Possible crowding
2025Q1₩2,702.1M-0.4%5+25.0%₩540.4M-20.4%000%Possible crowding
2024Q4₩3,167.1M+31.6%5+25.0%₩633.4M+5.3%100%Growing
2024Q3₩3,059.1M+6.8%40.0%₩764.8M+6.8%000%Growing
2024Q2₩3,177.3M+5.5%40.0%₩794.3M+5.5%000%Growing
2024Q1₩2,714.2M+19.0%40.0%₩678.6M+19.0%000%Growing
2023Q4₩2,406.2M+35.6%40.0%₩601.6M+35.6%000%Growing
2023Q3₩2,864.6M+51.8%40.0%₩716.2M+51.8%000%Growing
2023Q2₩3,011M+31.7%40.0%₩752.8M+31.7%000%Growing
2023Q1₩2,281.8M+27.5%40.0%₩570.4M+27.5%000%Growing
2022Q4₩1,774.3M-17.1%40.0%₩443.6M-17.1%000%Mixed
2022Q3₩1,886.9M-16.5%40.0%₩471.7M-16.5%000%Mixed
2022Q2₩2,286.4M+32.4%40.0%₩571.6M+32.4%000%Growing
2022Q1₩1,790.1M+3.2%40.0%₩447.5M+3.2%000%Growing
2021Q4₩2,139.1M4₩534.8M000%
2021Q3₩2,259.7M4₩564.9M000%
2021Q2₩1,726.3M4₩431.6M000%
2021Q1₩1,735.3M4₩433.8M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.