SEOUL COMMERCIAL AREA

잠원역 골목상권

서초구잠원동· Area 60,236 m² · Area code 3110927 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩40MYoY
Stores8▲ +700.0% YoY
Sales per store₩5MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2025 Q3 → 2025 Q4
Estimated sales▲ +29.4%
Stores▲ +60.0%
Sales per store▼ -19.1%
Market size
Estimated sales (quarter)
₩40M
vs 2024Q4
Estimated transactions
248
Per-store economics
Estimated sales per store
₩5M
vs a year ago
Per transaction
₩161K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩30.9M – ₩40M
20212022202320242025
₩40M
Stores1 – 8
20212022202320242025
18
Sales per store₩5M – ₩6.2M
20212022202320242025
₩5M
Openings0 – 4
20212022202320242025
02
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +700.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+700.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
2 (25%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩40M
Stores 2024 Q1 → 2025 Q4
18
Sales per store 2024 Q1 → 2025 Q4
₩5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1416%
  • 14–1728%
  • 17–2127%
  • 21–2412%
Age
  • 10s0%
  • 20s0%
  • 30s13%
  • 40s61%
  • 50s26%
  • 60+0%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon0%
  • Tue3%
  • Wed22%
  • Thu20%
  • Fri28%
  • Sat27%
  • Sun0%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩40M8+700.0%₩5M200%
2025Q3₩30.9M5+400.0%₩6.2M400%
2025Q210.0%000%
2025Q110.0%000%
2024Q410.0%000%
2024Q310.0%000%
2024Q210.0%000%
2024Q110.0%000%
2023Q410.0%000%
2023Q310.0%000%
2023Q210.0%000%
2023Q110.0%000%
2022Q410.0%000%
2022Q310.0%000%
2022Q210.0%000%
2022Q110.0%000%
2021Q41000%
2021Q31000%
2021Q21000%
2021Q11000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.