SEOUL COMMERCIAL AREA

언주역 3번 골목상권

강남구논현2동· Area 63,031 m² · Area code 3110961 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,963.6M▼ -4.6% YoY
Stores18▼ -18.2% YoY
Sales per store₩164.6M▲ +16.5% YoY

Reading this area Estimated sales fell 4.6% from a year earlier and stores fell 18.2%. Sales per store are up 16.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +48.8%
Stores▼ -18.2%
Sales per store▲ +81.8%
Market size
Estimated sales (quarter)
₩2,963.6M
vs 2024Q4
-4.6%
Estimated transactions
82,633
Per-store economics
Estimated sales per store
₩164.6M
vs a year ago
+16.5%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,992.3M – ₩3,108.1M
20212022202320242025
₩1,992.3M₩2,963.6M
Stores17 – 27
20212022202320242025
2218
Sales per store₩84.4M – ₩164.6M
20212022202320242025
₩90.6M₩164.6M
Openings0 – 4
20212022202320242025
10
Closings0 – 4
20212022202320242025
00
Franchise share24% – 41%
20212022202320242025
36%39%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.6%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-18.2%
Franchise share
39% (7/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,550.7M₩2,963.6M
Stores 2024 Q1 → 2025 Q4
2018
Sales per store 2024 Q1 → 2025 Q4
₩127.5M₩164.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–116%
  • 11–1442%
  • 14–177%
  • 17–2125%
  • 21–2415%
Age
  • 10s0%
  • 20s11%
  • 30s30%
  • 40s33%
  • 50s14%
  • 60+11%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon16%
  • Tue18%
  • Wed18%
  • Thu18%
  • Fri16%
  • Sat9%
  • Sun6%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,963.6M-4.6%18-18.2%₩164.6M+16.5%0039%Shrinking
2025Q3₩2,855.4M-7.6%18-21.7%₩158.6M+18.0%2139%Shrinking
2025Q2₩2,759.6M+1.9%17-26.1%₩162.3M+37.9%0241%Possible recovery
2025Q1₩2,719.9M+6.6%19-5.0%₩143.2M+12.2%1437%Mixed
2024Q4₩3,108.1M+12.8%22+4.8%₩141.3M+7.7%2232%Growing
2024Q3₩3,090.8M+17.5%23+9.5%₩134.4M+7.3%0026%Growing
2024Q2₩2,706.9M-6.1%230.0%₩117.7M-6.1%3026%Mixed
2024Q1₩2,550.7M-15.1%20-20.0%₩127.5M+6.1%0130%Shrinking
2023Q4₩2,755.9M-9.1%21-22.2%₩131.2M+16.9%1129%Shrinking
2023Q3₩2,631M-13.5%21-22.2%₩125.3M+11.2%1329%Shrinking
2023Q2₩2,883.7M+4.8%23-11.5%₩125.4M+18.5%0226%Mixed
2023Q1₩3,005.1M+36.9%25-3.8%₩120.2M+42.3%0324%Mixed
2022Q4₩3,031.5M+14.1%270.0%₩112.3M+14.1%0126%Growing
2022Q3₩3,042.1M+46.5%27+17.4%₩112.7M+24.8%2030%Growing
2022Q2₩2,750.4M+25.7%26+13.0%₩105.8M+11.2%0027%Growing
2022Q1₩2,195.5M+10.2%26+18.2%₩84.4M-6.8%0127%Competition inflow
2021Q4₩2,656.3M27₩98.4M4026%
2021Q3₩2,075.8M23₩90.3M1130%
2021Q2₩2,187.7M23₩95.1M2230%
2021Q1₩1,992.3M22₩90.6M1036%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.