SEOUL COMMERCIAL AREA

송파책박물관 Neighbourhood area

Songpa-gu (송파구) 석촌동· Area 34,040 m² · Area code 3111009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q3
Estimated sales▼ -20.0%
Stores±0.0%
Sales per store▼ -20.0%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩533K – ₩25.3M
20212022202320242025
₩3.2M
Stores2 – 3
20212022202320242025
32
Sales per store₩178K – ₩8.4M
20212022202320242025
₩1.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (50%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩933K
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩311K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1428%
  • 14–1736%
  • 17–2132%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s5%
  • 40s33%
  • 50s34%
  • 60+28%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon32%
  • Tue7%
  • Wed33%
  • Thu20%
  • Fri0%
  • Sat9%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q42-33.3%010%
2025Q3₩2.5M+265.4%30.0%₩844K+265.4%000%Sales↑ · Stores→ · Per store↑
2025Q230.0%000%
2025Q1₩533K-42.9%30.0%₩178K-42.9%000%Sales↓ · Stores→ · Per store↓
2024Q4₩2.7M+86.0%30.0%₩888K+86.0%000%Sales↑ · Stores→ · Per store↑
2024Q3₩693K-53.8%30.0%₩231K-53.8%000%Sales↓ · Stores→ · Per store↓
2024Q2₩3.7M+152.3%30.0%₩1.2M+152.3%000%Sales↑ · Stores→ · Per store↑
2024Q1₩933K-67.8%30.0%₩311K-67.8%000%Sales↓ · Stores→ · Per store↓
2023Q4₩1.4M-73.9%30.0%₩477K-73.9%000%Sales↓ · Stores→ · Per store↓
2023Q3₩1.5M-34.8%30.0%₩500K-34.8%000%Sales↓ · Stores→ · Per store↓
2023Q2₩1.5M-82.0%30.0%₩489K-82.0%000%Sales↓ · Stores→ · Per store↓
2023Q1₩2.9M+3.6%30.0%₩966K+3.6%000%Sales↑ · Stores→ · Per store↑
2022Q4₩5.5M-78.3%30.0%₩1.8M-78.3%000%Sales↓ · Stores→ · Per store↓
2022Q3₩2.3M+27.8%30.0%₩766K+27.8%000%Sales↑ · Stores→ · Per store↑
2022Q2₩8.1M-25.6%30.0%₩2.7M-25.6%000%Sales↓ · Stores→ · Per store↓
2022Q1₩2.8M-11.6%30.0%₩933K-11.6%000%Sales↓ · Stores→ · Per store↓
2021Q4₩25.3M3₩8.4M000%
2021Q3₩1.8M3₩600K000%
2021Q2₩10.9M3₩3.6M000%
2021Q1₩3.2M3₩1.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.