SEOUL COMMERCIAL AREA

종로4가 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 115,988 m² · Area code 3120011 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩10,966.1M▲ +43.4% YoY
Stores391▼ -0.3% YoY
Sales per store₩28M▲ +43.7% YoY

Reading this area Estimated sales rose 43.4% from a year earlier while stores were about the same at -0.3%, so sales per store also rose 43.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -13.0%
Stores▲ +0.3%
Sales per store▼ -13.2%
Market size
Estimated sales (quarter)
₩10,966.1M
vs 2024Q4
+43.4%
Estimated transactions
9,112
Per-store economics
Estimated sales per store
₩28M
vs a year ago
+43.7%
Per transaction
₩1.2M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6,198.2M – ₩15,228M
20212022202320242025
₩12,608.6M₩10,966.1M
Stores387 – 393
20212022202320242025
390391
Sales per store₩15.9M – ₩38.9M
20212022202320242025
₩32.3M₩28M
Openings0 – 9
20212022202320242025
44
Closings1 – 7
20212022202320242025
73
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +43.4%, stores YoY -0.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
391
vs a year ago
-0.3%
Franchise share
0% (0/391)
Movement
Openings (rate)
4 (1%)
Closings (rate)
3 (1%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩7,255.4M₩10,966.1M
Stores 2024 Q1 → 2025 Q4
392391
Sales per store 2024 Q1 → 2025 Q4
₩18.5M₩28M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1436%
  • 14–1741%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s6%
  • 40s9%
  • 50s59%
  • 60+22%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon16%
  • Tue14%
  • Wed19%
  • Thu16%
  • Fri20%
  • Sat10%
  • Sun4%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩10,966.1M+43.4%391-0.3%₩28M+43.7%430%Growing
2025Q3₩8,275.4M+2.7%390-0.5%₩21.2M+3.3%430%Mixed
2025Q2₩7,731.9M-5.9%389-0.8%₩19.9M-5.2%120%Mixed
2025Q1₩6,198.2M-14.6%390-0.5%₩15.9M-14.1%130%Mixed
2024Q4₩7,648.5M-7.2%392+0.3%₩19.5M-7.5%110%Mixed
2024Q3₩8,055.1M-19.2%3920.0%₩20.5M-19.2%220%Mixed
2024Q2₩8,217.6M-12.4%392+0.5%₩21M-12.8%110%Mixed
2024Q1₩7,255.4M-10.9%392-0.3%₩18.5M-10.7%540%Mixed
2023Q4₩8,245.3M-36.3%391-0.5%₩21.1M-35.9%120%Mixed
2023Q3₩9,970.9M-25.2%392+1.3%₩25.4M-26.1%310%Mixed
2023Q2₩9,379.3M-26.0%390-0.5%₩24M-25.6%250%Mixed
2023Q1₩8,143.2M-38.5%393+0.3%₩20.7M-38.6%550%Mixed
2022Q4₩12,936.4M+23.8%393+1.0%₩32.9M+22.6%930%Growing
2022Q3₩13,322.4M-12.5%387-1.0%₩34.4M-11.6%050%Mixed
2022Q2₩12,669.9M+5.9%392+0.3%₩32.3M+5.6%330%Growing
2022Q1₩13,237.9M+5.0%392+0.5%₩33.8M+4.5%630%Growing
2021Q4₩10,446.4M389₩26.9M460%
2021Q3₩15,228M391₩38.9M330%
2021Q2₩11,965M391₩30.6M210%
2021Q1₩12,608.6M390₩32.3M470%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.