SEOUL COMMERCIAL AREA

이화사거리 발달상권

종로구종로5·6가동· Area 134,283 m² · Area code 3120013 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩187.8M▼ -18.0% YoY
Stores4▲ +33.3% YoY
Sales per store₩46.9M▼ -38.5% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-18.0%), so sales per store fell 38.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +473.6%
Stores±0.0%
Sales per store▲ +473.6%
Market size
Estimated sales (quarter)
₩187.8M
vs 2024Q4
-18.0%
Estimated transactions
4,646
Per-store economics
Estimated sales per store
₩46.9M
vs a year ago
-38.5%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩32.7M – ₩229M
20212022202320242025
₩32.7M₩187.8M
Stores3 – 4
20212022202320242025
44
Sales per store₩8.2M – ₩76.3M
20212022202320242025
₩8.2M₩46.9M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.0%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩151.6M₩187.8M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩37.9M₩46.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–111%
  • 11–1417%
  • 14–175%
  • 17–2114%
  • 21–2448%
Age
  • 10s0%
  • 20s14%
  • 30s38%
  • 40s22%
  • 50s14%
  • 60+12%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon11%
  • Tue17%
  • Wed16%
  • Thu20%
  • Fri15%
  • Sat11%
  • Sun10%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩187.8M-18.0%4+33.3%₩46.9M-38.5%000%Possible crowding
2025Q3₩179.6M-9.6%40.0%₩44.9M-9.6%000%Mixed
2025Q2₩194.5M+15.7%40.0%₩48.6M+15.7%000%Growing
2025Q1₩182M+20.1%40.0%₩45.5M+20.1%100%Growing
2024Q4₩228.9M+2.2%3-25.0%₩76.3M+36.2%010%Possible recovery
2024Q3₩198.7M+12.6%40.0%₩49.7M+12.6%000%Growing
2024Q2₩168.1M+11.6%40.0%₩42M+11.6%000%Growing
2024Q1₩151.6M-8.4%40.0%₩37.9M-8.4%000%Mixed
2023Q4₩224M+26.6%40.0%₩56M+26.6%000%Growing
2023Q3₩176.5M+3.4%40.0%₩44.1M+3.4%000%Growing
2023Q2₩150.7M-34.2%40.0%₩37.7M-34.2%000%Mixed
2023Q1₩165.5M+109.7%40.0%₩41.4M+109.7%000%Growing
2022Q4₩177M+53.6%40.0%₩44.2M+53.6%000%Growing
2022Q3₩170.7M+136.5%40.0%₩42.7M+136.5%000%Growing
2022Q2₩229M+263.1%40.0%₩57.3M+263.1%000%Growing
2022Q1₩79M+141.2%40.0%₩19.7M+141.2%000%Growing
2021Q4₩115.2M4₩28.8M000%
2021Q3₩72.2M4₩18M000%
2021Q2₩63.1M4₩15.8M000%
2021Q1₩32.7M4₩8.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.