SEOUL COMMERCIAL AREA

이화사거리 발달상권

종로구종로5·6가동· Area 134,283 m² · Area code 3120013 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩15.5M▼ -73.1% YoY
Stores17±0.0% YoY
Sales per store₩909K▼ -73.1% YoY

Reading this area Against a year earlier, estimated sales -73.1%, stores 0.0% and sales per store -73.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -60.0%
Stores▼ -5.6%
Sales per store▼ -57.7%
Market size
Estimated sales (quarter)
₩15.5M
vs 2024Q4
-73.1%
Estimated transactions
19
Per-store economics
Estimated sales per store
₩909K
vs a year ago
-73.1%
Per transaction
₩813K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15.5M – ₩342.6M
20212022202320242025
₩38.7M₩15.5M
Stores16 – 18
20212022202320242025
1817
Sales per store₩909K – ₩19M
20212022202320242025
₩2.1M₩909K
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -73.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
0.0%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩66.4M₩15.5M
Stores 2024 Q1 → 2025 Q4
1717
Sales per store 2024 Q1 → 2025 Q4
₩3.9M₩909K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–17100%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue100%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15.5M-73.1%170.0%₩909K-73.1%000%Mixed
2025Q3₩50.2M-12.6%17+6.3%₩3M-17.7%000%Possible crowding
2025Q2₩95.9M+77.6%170.0%₩5.6M+77.6%000%Growing
2025Q1₩25.8M-61.1%170.0%₩1.5M-61.1%000%Mixed
2024Q4₩57.5M-44.2%170.0%₩3.4M-44.2%100%Mixed
2024Q3₩57.4M+0.2%16-5.9%₩3.6M+6.5%010%Possible recovery
2024Q2₩54M-24.5%17+6.3%₩3.2M-28.9%000%Possible crowding
2024Q1₩66.4M-18.1%170.0%₩3.9M-18.1%110%Mixed
2023Q4₩103.1M-69.9%17-5.6%₩6.1M-68.1%000%Shrinking
2023Q3₩57.2M-3.1%17-5.6%₩3.4M+2.6%100%Shrinking
2023Q2₩71.5M-52.2%16-11.1%₩4.5M-46.2%010%Shrinking
2023Q1₩81M+46.4%17-5.6%₩4.8M+55.0%010%Mixed
2022Q4₩342.6M+172.4%18+12.5%₩19M+142.1%000%Growing
2022Q3₩59.1M+44.9%18+5.9%₩3.3M+36.8%000%Growing
2022Q2₩149.4M+61.1%18+5.9%₩8.3M+52.1%000%Growing
2022Q1₩55.4M+43.2%180.0%₩3.1M+43.2%200%Growing
2021Q4₩125.8M16₩7.9M010%
2021Q3₩40.8M17₩2.4M000%
2021Q2₩92.8M17₩5.5M120%
2021Q1₩38.7M18₩2.1M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.