SEOUL COMMERCIAL AREA

종로5가역 Developed area

Jongno-gu (종로구) 종로5·6가동· Area 136,026 m² · Area code 3120014 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩8,181.6M▼ -2.6% YoY
Stores88▼ -7.4% YoY
Sales per store₩93M▲ +5.1% YoY

Reading this area Stores fell 7.4% from a year earlier while estimated sales held at -2.6%, so sales per store rose 5.1%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +82.5%
Stores▼ -7.4%
Sales per store▲ +97.0%
Market size
Estimated sales (quarter)
₩8,181.6M
vs 2024Q4
-2.6%
Estimated transactions
168,558
Per-store economics
Estimated sales per store
₩93M
vs a year ago
+5.1%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,193M – ₩8,402.1M
20212022202320242025
₩4,482.3M₩8,181.6M
Stores88 – 99
20212022202320242025
9588
Sales per store₩42.8M – ₩93M
20212022202320242025
₩47.2M₩93M
Openings0 – 11
20212022202320242025
00
Closings0 – 6
20212022202320242025
22
Franchise share6% – 9%
20212022202320242025
8%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.6%, stores YoY -7.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
88
vs a year ago
-7.4%
Franchise share
7% (6/88)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (2%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩7,889.3M₩8,181.6M
Stores 2024 Q1 → 2025 Q4
9788
Sales per store 2024 Q1 → 2025 Q4
₩81.3M₩93M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1434%
  • 14–178%
  • 17–2147%
  • 21–2410%
Age
  • 10s0%
  • 20s10%
  • 30s19%
  • 40s16%
  • 50s23%
  • 60+32%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon16%
  • Tue16%
  • Wed17%
  • Thu16%
  • Fri18%
  • Sat12%
  • Sun3%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8,181.6M-2.6%88-7.4%₩93M+5.1%027%Possible recovery
2025Q3₩7,357.7M-0.9%90-4.3%₩81.8M+3.5%017%Possible recovery
2025Q2₩7,752.5M-7.1%91-6.2%₩85.2M-0.9%247%Shrinking
2025Q1₩7,907.8M+0.2%93-4.1%₩85M+4.5%136%Possible recovery
2024Q4₩8,402.1M+4.6%95-2.1%₩88.4M+6.8%326%Growing
2024Q3₩7,425.6M+17.1%94-5.1%₩79M+23.4%146%Mixed
2024Q2₩8,341.7M+14.1%97+1.0%₩86M+12.9%336%Growing
2024Q1₩7,889.3M+3.5%97+1.0%₩81.3M+2.4%116%Mixed
2023Q4₩8,031.9M+1.2%97-1.0%₩82.8M+2.3%026%Mixed
2023Q3₩6,339.7M-9.0%99+2.1%₩64M-10.9%426%Mixed
2023Q2₩7,310.9M+3.1%96-2.0%₩76.2M+5.2%117%Growing
2023Q1₩7,624.5M+44.3%96-2.0%₩79.4M+47.3%147%Growing
2022Q4₩7,935.8M+31.5%980.0%₩81M+31.5%328%Growing
2022Q3₩6,969.3M+66.2%97-1.0%₩71.8M+67.9%128%Growing
2022Q2₩7,091.1M+35.9%98-1.0%₩72.4M+37.3%458%Growing
2022Q1₩5,283.8M+17.9%98+3.2%₩53.9M+14.3%119%Growing
2021Q4₩6,037M98₩61.6M009%
2021Q3₩4,193M98₩42.8M349%
2021Q2₩5,218.2M99₩52.7M1169%
2021Q1₩4,482.3M95₩47.2M028%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.