SEOUL COMMERCIAL AREA

동묘앞역(동묘) 발달상권

종로구창신1동· Area 71,198 m² · Area code 3120017 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩107.4M▼ -79.7% YoY
Stores15▼ -16.7% YoY
Sales per store₩7.2M▼ -75.6% YoY

Reading this area Estimated sales fell 79.7% from a year earlier and stores fell 16.7%. Sales per store are down 75.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2024 Q3 → 2025 Q4
Estimated sales▼ -15.9%
Stores▼ -16.7%
Sales per store▲ +0.9%
Market size
Estimated sales (quarter)
₩107.4M
vs 2024Q4
-79.7%
Estimated transactions
2,631
Per-store economics
Estimated sales per store
₩7.2M
vs a year ago
-75.6%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩107.4M – ₩892.4M
20212022202320242025
₩107.4M
Stores15 – 18
20212022202320242025
1715
Sales per store₩7.1M – ₩55.8M
20212022202320242025
₩7.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -79.7%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-16.7%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩107.4M
Stores 2024 Q1 → 2025 Q4
1815
Sales per store 2024 Q1 → 2025 Q4
₩7.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1438%
  • 14–1762%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s20%
  • 30s0%
  • 40s30%
  • 50s27%
  • 60+23%
Weekday / weekend
  • Weekday44%
  • Weekend56%
Day of week
  • Mon4%
  • Tue0%
  • Wed10%
  • Thu11%
  • Fri19%
  • Sat29%
  • Sun27%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩107.4M-79.7%15-16.7%₩7.2M-75.6%010%Shrinking
2025Q3₩512.2M+301.4%16-11.1%₩32M+351.5%000%Mixed
2025Q2₩892.4M16-11.1%₩55.8M010%
2025Q1₩449.2M17-5.6%₩26.4M010%
2024Q4₩528.1M180.0%₩29.3M000%
2024Q3₩127.6M180.0%₩7.1M000%
2024Q2180.0%000%
2024Q118+5.9%000%
2023Q4180.0%000%
2023Q3180.0%000%
2023Q2180.0%100%
2023Q117-5.6%010%
2022Q4180.0%000%
2022Q3180.0%000%
2022Q218+5.9%000%
2022Q118+5.9%000%
2021Q418000%
2021Q318100%
2021Q217000%
2021Q117010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.