SEOUL COMMERCIAL AREA

을지로2가 발달상권

중구명동· Area 56,876 m² · Area code 3120029 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,817.6M▲ +13.2% YoY
Stores25▲ +4.2% YoY
Sales per store₩152.7M▲ +8.7% YoY

Reading this area Estimated sales rose 13.2% from a year earlier while stores were up 4.2%, so sales per store also rose 8.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +35.7%
Stores▲ +38.9%
Sales per store▼ -2.3%
Market size
Estimated sales (quarter)
₩3,817.6M
vs 2024Q4
+13.2%
Estimated transactions
83,712
Per-store economics
Estimated sales per store
₩152.7M
vs a year ago
+8.7%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,201.2M – ₩3,817.6M
20212022202320242025
₩2,814.1M₩3,817.6M
Stores18 – 27
20212022202320242025
1825
Sales per store₩60.1M – ₩170.9M
20212022202320242025
₩156.3M₩152.7M
Openings0 – 4
20212022202320242025
22
Closings0 – 3
20212022202320242025
10
Franchise share11% – 33%
20212022202320242025
33%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.2%, stores YoY +4.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
+4.2%
Franchise share
12% (3/25)
Movement
Openings (rate)
2 (7%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩3,242.1M₩3,817.6M
Stores 2024 Q1 → 2025 Q4
2725
Sales per store 2024 Q1 → 2025 Q4
₩120.1M₩152.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1453%
  • 14–1713%
  • 17–2124%
  • 21–245%
Age
  • 10s1%
  • 20s10%
  • 30s22%
  • 40s23%
  • 50s23%
  • 60+22%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon12%
  • Tue15%
  • Wed18%
  • Thu18%
  • Fri15%
  • Sat13%
  • Sun8%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,817.6M+13.2%25+4.2%₩152.7M+8.7%2012%Growing
2025Q3₩3,242.2M+12.8%22-12.0%₩147.4M+28.2%0214%Mixed
2025Q2₩2,936.7M-4.5%24-4.0%₩122.4M-0.5%1013%Shrinking
2025Q1₩2,582.4M-20.3%23-14.8%₩112.3M-6.5%0113%Shrinking
2024Q4₩3,372.4M+15.5%24-7.7%₩140.5M+25.1%2313%Mixed
2024Q3₩2,874.3M+37.6%250.0%₩115M+37.6%0112%Growing
2024Q2₩3,075M+33.0%25-3.8%₩123M+38.4%1216%Mixed
2024Q1₩3,242.1M+46.2%27+12.5%₩120.1M+29.9%1011%Growing
2023Q4₩2,920.6M+11.4%26+13.0%₩112.3M-1.5%1012%Mixed
2023Q3₩2,088.9M-19.2%25+31.6%₩83.6M-38.6%0112%Possible crowding
2023Q2₩2,311.5M-28.8%26+36.8%₩88.9M-48.0%3112%Possible crowding
2023Q1₩2,218.3M+84.7%24+20.0%₩92.4M+53.9%2213%Growing
2022Q4₩2,621.8M-6.4%23+21.1%₩114M-22.6%4017%Possible crowding
2022Q3₩2,585.3M-2.0%190.0%₩136.1M-2.0%0121%Mixed
2022Q2₩3,246.6M+5.9%19+5.6%₩170.9M+0.3%1226%Mixed
2022Q1₩1,201.2M-57.3%20+11.1%₩60.1M-61.6%1025%Possible crowding
2021Q4₩2,799.7M19₩147.4M3326%
2021Q3₩2,638.9M19₩138.9M1126%
2021Q2₩3,065.3M18₩170.3M2233%
2021Q1₩2,814.1M18₩156.3M2133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.