SEOUL COMMERCIAL AREA

장충동족발거리(남소영길) Developed area

Jung-gu (중구) 장충동· Area 88,202 m² · Area code 3120036 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,902.8M▲ +5.7% YoY
Stores30▼ -3.2% YoY
Sales per store₩163.4M▲ +9.2% YoY

Reading this area Against a year earlier, estimated sales +5.7%, stores -3.2% and sales per store +9.2% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +155.2%
Stores▲ +25.0%
Sales per store▲ +104.2%
Market size
Estimated sales (quarter)
₩4,902.8M
vs 2024Q4
+5.7%
Estimated transactions
83,088
Per-store economics
Estimated sales per store
₩163.4M
vs a year ago
+9.2%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,921.1M – ₩4,902.8M
20212022202320242025
₩1,921.1M₩4,902.8M
Stores20 – 31
20212022202320242025
2430
Sales per store₩80M – ₩186.8M
20212022202320242025
₩80M₩163.4M
Openings0 – 3
20212022202320242025
02
Closings0 – 2
20212022202320242025
10
Franchise share3% – 9%
20212022202320242025
4%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.7%, stores YoY -3.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
-3.2%
Franchise share
3% (1/30)
Movement
Openings (rate)
2 (7%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩3,936.8M₩4,902.8M
Stores 2024 Q1 → 2025 Q4
2630
Sales per store 2024 Q1 → 2025 Q4
₩151.4M₩163.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1432%
  • 14–1714%
  • 17–2142%
  • 21–2411%
Age
  • 10s0%
  • 20s9%
  • 30s16%
  • 40s19%
  • 50s23%
  • 60+32%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu15%
  • Fri16%
  • Sat19%
  • Sun14%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩4,902.8M+5.7%30-3.2%₩163.4M+9.2%203%Sales↑ · Stores↓ · Per store↑
2025Q3₩4,063.8M+6.7%28-6.7%₩145.1M+14.4%124%Sales↑ · Stores↓ · Per store↑
2025Q2₩4,629M+5.1%29+3.6%₩159.6M+1.5%003%Sales↑ · Stores↑ · Per store→
2025Q1₩3,771.1M-4.2%30+15.4%₩125.7M-17.0%013%Sales↓ · Stores↑ · Per store↓
2024Q4₩4,638.7M+7.5%31+24.0%₩149.6M-13.3%216%Sales↑ · Stores↑ · Per store↓
2024Q3₩3,807.2M+6.1%30+30.4%₩126.9M-18.6%317%Sales↑ · Stores↑ · Per store↓
2024Q2₩4,403.8M+12.3%28+33.3%₩157.3M-15.8%207%Sales↑ · Stores↑ · Per store↓
2024Q1₩3,936.8M+16.8%26+23.8%₩151.4M-5.6%108%Sales↑ · Stores↑ · Per store↓
2023Q4₩4,315.2M+10.6%25+19.0%₩172.6M-7.1%208%Sales↑ · Stores↑ · Per store↓
2023Q3₩3,587.2M+8.1%23+9.5%₩156M-1.3%309%Sales↑ · Stores↑ · Per store→
2023Q2₩3,923.2M+16.1%210.0%₩186.8M+16.1%115%Sales↑ · Stores→ · Per store↑
2023Q1₩3,369.4M+54.3%21+5.0%₩160.4M+46.9%005%Sales↑ · Stores↑ · Per store↑
2022Q4₩3,903M+42.1%210.0%₩185.9M+42.1%005%Sales↑ · Stores→ · Per store↑
2022Q3₩3,317.2M+52.5%210.0%₩158M+52.5%005%Sales↑ · Stores→ · Per store↑
2022Q2₩3,378.7M+34.8%21-8.7%₩160.9M+47.7%105%Sales↑ · Stores↓ · Per store↑
2022Q1₩2,184.4M+13.7%20-16.7%₩109.2M+36.4%015%Sales↑ · Stores↓ · Per store↑
2021Q4₩2,747.3M21₩130.8M005%
2021Q3₩2,175.4M21₩103.6M025%
2021Q2₩2,506M23₩109M014%
2021Q1₩1,921.1M24₩80M014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.