SEOUL COMMERCIAL AREA

장충동족발거리(남소영길) Developed area

Jung-gu (중구) 장충동· Area 88,202 m² · Area code 3120036 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩717.9M▼ -1.6% YoY
Stores4▲ +33.3% YoY
Sales per store₩179.5M▼ -26.2% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-1.6%), so sales per store fell 26.2%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -4.6%
Stores▲ +300.0%
Sales per store▼ -76.1%
Market size
Estimated sales (quarter)
₩717.9M
vs 2024Q4
-1.6%
Estimated transactions
42,880
Per-store economics
Estimated sales per store
₩179.5M
vs a year ago
-26.2%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩695.2M – ₩767.2M
20212022202320242025
₩752.4M₩717.9M
Stores1 – 4
20212022202320242025
14
Sales per store₩176.9M – ₩767.2M
20212022202320242025
₩752.4M₩179.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 200%
20212022202320242025
200%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.6%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩695.2M₩717.9M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩231.7M₩179.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1429%
  • 14–1731%
  • 17–2126%
  • 21–242%
Age
  • 10s1%
  • 20s9%
  • 30s17%
  • 40s21%
  • 50s22%
  • 60+30%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon10%
  • Tue11%
  • Wed14%
  • Thu13%
  • Fri16%
  • Sat18%
  • Sun17%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩717.9M-1.6%4+33.3%₩179.5M-26.2%000%Sales→ · Stores↑ · Per store↓
2025Q3₩707.7M+1.1%4+33.3%₩176.9M-24.2%100%Sales→ · Stores↑ · Per store↓
2025Q2₩725.2M+2.0%30.0%₩241.7M+2.0%000%Sales→ · Stores→ · Per store→
2025Q1₩711.5M+2.3%30.0%₩237.2M+2.3%000%Sales→ · Stores→ · Per store→
2024Q4₩729.4M+1.4%30.0%₩243.1M+1.4%000%Sales→ · Stores→ · Per store→
2024Q3₩699.9M-0.7%30.0%₩233.3M-0.7%000%Sales→ · Stores→ · Per store→
2024Q2₩710.9M-1.2%30.0%₩237M-1.2%000%Sales→ · Stores→ · Per store→
2024Q1₩695.2M3+50.0%₩231.7M000%
2023Q4₩719.1M3+50.0%₩239.7M000%
2023Q3₩704.6M3+50.0%₩234.9M000%
2023Q2₩719.8M3+50.0%₩239.9M100%
2023Q120.0%000%
2022Q42+100.0%000%
2022Q32+100.0%000%
2022Q22+100.0%000%
2022Q12+100.0%110%
2021Q4100100%
2021Q3101100%
2021Q2₩767.2M1₩767.2M00200%
2021Q1₩752.4M1₩752.4M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.