SEOUL COMMERCIAL AREA

목동사거리 발달상권

강서구화곡4동· Area 126,109 m² · Area code 3120111 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩887.3M▼ -26.3% YoY
Stores25±0.0% YoY
Sales per store₩35.5M▼ -26.3% YoY

Reading this area Against a year earlier, estimated sales -26.3%, stores 0.0% and sales per store -26.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +62.6%
Stores▼ -19.4%
Sales per store▲ +101.7%
Market size
Estimated sales (quarter)
₩887.3M
vs 2024Q4
-26.3%
Estimated transactions
12,409
Per-store economics
Estimated sales per store
₩35.5M
vs a year ago
-26.3%
Per transaction
₩72K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩472.4M – ₩1,213M
20212022202320242025
₩545.6M₩887.3M
Stores24 – 31
20212022202320242025
3125
Sales per store₩16.3M – ₩48.5M
20212022202320242025
₩17.6M₩35.5M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
10
Franchise share10% – 13%
20212022202320242025
10%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
0.0%
Franchise share
12% (3/25)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩981.6M₩887.3M
Stores 2024 Q1 → 2025 Q4
2525
Sales per store 2024 Q1 → 2025 Q4
₩39.3M₩35.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0645%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–2115%
  • 21–2439%
Age
  • 10s0%
  • 20s9%
  • 30s24%
  • 40s24%
  • 50s28%
  • 60+15%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon6%
  • Tue15%
  • Wed10%
  • Thu18%
  • Fri18%
  • Sat21%
  • Sun11%
Gender
  • Male78%
  • Female22%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩887.3M-26.3%250.0%₩35.5M-26.3%0012%Mixed
2025Q3₩1,006.5M-17.0%250.0%₩40.3M-17.0%0012%Mixed
2025Q2₩1,207.4M+3.6%250.0%₩48.3M+3.6%1012%Growing
2025Q1₩1,020.7M+4.0%24-4.0%₩42.5M+8.3%1213%Mixed
2024Q4₩1,204.7M+20.0%25-3.8%₩48.2M+24.8%0012%Mixed
2024Q3₩1,213M+34.8%25-7.4%₩48.5M+45.6%0012%Mixed
2024Q2₩1,165.4M+22.0%25-7.4%₩46.6M+31.8%1112%Mixed
2024Q1₩981.6M-14.0%25-3.8%₩39.3M-10.6%0112%Shrinking
2023Q4₩1,003.7M-10.4%26-7.1%₩38.6M-3.5%1212%Shrinking
2023Q3₩899.7M-23.5%27-6.9%₩33.3M-17.9%0011%Shrinking
2023Q2₩955.2M-18.3%27-10.0%₩35.4M-9.2%2111%Shrinking
2023Q1₩1,141.9M+141.7%26-10.3%₩43.9M+169.6%0212%Mixed
2022Q4₩1,120.6M+7.3%28-6.7%₩40M+15.0%0111%Mixed
2022Q3₩1,176.7M+86.3%29-6.5%₩40.6M+99.1%0110%Mixed
2022Q2₩1,169.2M+23.8%30+3.4%₩39M+19.7%1010%Growing
2022Q1₩472.4M-13.4%29-6.5%₩16.3M-7.4%1210%Shrinking
2021Q4₩1,044.5M30₩34.8M0110%
2021Q3₩631.7M31₩20.4M2010%
2021Q2₩944.3M29₩32.6M0210%
2021Q1₩545.6M31₩17.6M1110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.