SEOUL COMMERCIAL AREA

마곡역(마곡) Developed area

Gangseo-gu (강서구) 가양1동· Area 232,166 m² · Area code 3120118 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩11,748M±0.0% YoY
Stores120▲ +10.1% YoY
Sales per store₩97.9M▼ -9.2% YoY

Reading this area Stores rose 10.1% from a year earlier while estimated sales stayed about the same (0.0%), so sales per store fell 9.2%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +27.5%
Stores▲ +53.8%
Sales per store▼ -17.1%
Market size
Estimated sales (quarter)
₩11,748M
vs 2024Q4
0.0%
Estimated transactions
177,797
Per-store economics
Estimated sales per store
₩97.9M
vs a year ago
-9.2%
Per transaction
₩66K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8,466.9M – ₩11,748M
20212022202320242025
₩9,215.2M₩11,748M
Stores78 – 123
20212022202320242025
78120
Sales per store₩95.5M – ₩140.1M
20212022202320242025
₩118.1M₩97.9M
Openings6 – 21
20212022202320242025
118
Closings2 – 14
20212022202320242025
210
Franchise share19% – 32%
20212022202320242025
23%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY +10.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
120
vs a year ago
+10.1%
Franchise share
23% (28/120)
Movement
Openings (rate)
8 (5%)
Closings (rate)
10 (7%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩11,748M₩11,748M
Stores 2024 Q1 → 2025 Q4
111120
Sales per store 2024 Q1 → 2025 Q4
₩105.8M₩97.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1428%
  • 14–176%
  • 17–2148%
  • 21–2416%
Age
  • 10s0%
  • 20s10%
  • 30s30%
  • 40s31%
  • 50s19%
  • 60+10%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon14%
  • Tue17%
  • Wed20%
  • Thu21%
  • Fri14%
  • Sat8%
  • Sun6%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩11,748M0.0%120+10.1%₩97.9M-9.2%81023%Sales→ · Stores↑ · Per store↓
2025Q3₩11,748M0.0%123+17.1%₩95.5M-14.6%191322%Sales→ · Stores↑ · Per store↓
2025Q2₩11,748M0.0%117+10.4%₩100.4M-9.4%171021%Sales→ · Stores↑ · Per store↓
2025Q1₩11,748M0.0%107-3.6%₩109.8M+3.7%61226%Sales→ · Stores↓ · Per store↑
2024Q4₩11,748M0.0%109+4.8%₩107.8M-4.6%161329%Sales→ · Stores↑ · Per store↓
2024Q3₩11,748M0.0%105+6.1%₩111.9M-5.7%111132%Sales→ · Stores↑ · Per store↓
2024Q2₩11,748M0.0%106+2.9%₩110.8M-2.8%61131%Sales→ · Stores→ · Per store→
2024Q1₩11,748M0.0%111+12.1%₩105.8M-10.8%211230%Sales→ · Stores↑ · Per store↓
2023Q4₩11,748M0.0%104+8.3%₩113M-7.7%12330%Sales→ · Stores↑ · Per store↓
2023Q3₩11,748M0.0%99+2.1%₩118.7M-2.0%111427%Sales→ · Stores→ · Per store→
2023Q2₩11,748M0.0%103+4.0%₩114.1M-3.9%10425%Sales→ · Stores↑ · Per store↓
2023Q1₩11,748M+19.9%99+5.3%₩118.7M+13.8%11624%Sales↑ · Stores↑ · Per store↑
2022Q4₩11,748M+2.3%96+4.3%₩122.4M-1.9%9723%Sales→ · Stores↑ · Per store→
2022Q3₩11,748M+38.8%97+12.8%₩121.1M+23.0%81020%Sales↑ · Stores↑ · Per store↑
2022Q2₩11,748M+2.2%99+20.7%₩118.7M-15.3%8219%Sales→ · Stores↑ · Per store↓
2022Q1₩9,802.1M+6.4%94+20.5%₩104.3M-11.7%6519%Sales↑ · Stores↑ · Per store↓
2021Q4₩11,478.6M92₩124.8M12621%
2021Q3₩8,466.9M86₩98.5M7222%
2021Q2₩11,491.8M82₩140.1M6222%
2021Q1₩9,215.2M78₩118.1M11223%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.