SEOUL COMMERCIAL AREA

마곡역(마곡) 발달상권

강서구가양1동· Area 232,166 m² · Area code 3120118 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩174.9M▼ -1.7% YoY
Stores16▲ +33.3% YoY
Sales per store₩10.9M▼ -26.2% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-1.7%), so sales per store fell 26.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +8.5%
Stores▲ +128.6%
Sales per store▼ -52.5%
Market size
Estimated sales (quarter)
₩174.9M
vs 2024Q4
-1.7%
Estimated transactions
11,637
Per-store economics
Estimated sales per store
₩10.9M
vs a year ago
-26.2%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩113.3M – ₩251.5M
20212022202320242025
₩161.1M₩174.9M
Stores7 – 16
20212022202320242025
716
Sales per store₩9.4M – ₩23M
20212022202320242025
₩23M₩10.9M
Openings0 – 5
20212022202320242025
31
Closings0 – 3
20212022202320242025
21
Franchise share38% – 113%
20212022202320242025
100%38%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
+33.3%
Franchise share
38% (6/16)
Movement
Openings (rate)
1 (5%)
Closings (rate)
1 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩171.9M₩174.9M
Stores 2024 Q1 → 2025 Q4
1216
Sales per store 2024 Q1 → 2025 Q4
₩14.3M₩10.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1449%
  • 14–1718%
  • 17–2128%
  • 21–242%
Age
  • 10s1%
  • 20s19%
  • 30s39%
  • 40s25%
  • 50s12%
  • 60+3%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon15%
  • Tue16%
  • Wed20%
  • Thu15%
  • Fri17%
  • Sat10%
  • Sun7%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩174.9M-1.7%16+33.3%₩10.9M-26.2%1138%Possible crowding
2025Q3₩195M+0.9%16+45.5%₩12.2M-30.7%1138%Possible crowding
2025Q2₩251.5M+24.3%15+36.4%₩16.8M-8.9%2047%Competition inflow
2025Q1₩218.3M+27.0%13+8.3%₩16.8M+17.2%3054%Growing
2024Q4₩177.8M+18.8%120.0%₩14.8M+18.8%1050%Growing
2024Q3₩193.4M+9.9%11-8.3%₩17.6M+19.9%1355%Mixed
2024Q2₩202.4M+23.0%11+10.0%₩18.4M+11.8%1273%Growing
2024Q1₩171.9M+33.2%12+20.0%₩14.3M+11.0%1067%Growing
2023Q4₩149.7M+32.1%120.0%₩12.5M+32.1%1158%Growing
2023Q3₩175.9M+4.3%12-7.7%₩14.7M+13.0%2158%Mixed
2023Q2₩164.6M+12.2%100.0%₩16.5M+12.2%0080%Growing
2023Q1₩129M-21.5%10+25.0%₩12.9M-37.2%0280%Possible crowding
2022Q4₩113.3M-42.9%12+33.3%₩9.4M-57.2%0167%Possible crowding
2022Q3₩168.7M+0.8%13+44.4%₩13M-30.2%3162%Possible crowding
2022Q2₩146.6M-9.5%10+11.1%₩14.7M-18.5%5390%Possible crowding
2022Q1₩164.4M+2.0%8+14.3%₩20.5M-10.7%01113%Possible crowding
2021Q4₩198.4M9₩22M11100%
2021Q3₩167.4M9₩18.6M21100%
2021Q2₩162M9₩18M3089%
2021Q1₩161.1M7₩23M32100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.