SEOUL COMMERCIAL AREA

문래역(문래로데오거리) 발달상권

영등포구문래동· Area 43,658 m² · Area code 3120137 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,221.1M▲ +8.6% YoY
Stores6▲ +20.0% YoY
Sales per store₩370.2M▼ -9.5% YoY

Reading this area Estimated sales rose 8.6% from a year earlier, but stores rose 20.0%. The market grew, yet stores grew faster, so sales per store fell 9.5%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +324.7%
Stores▲ +50.0%
Sales per store▲ +183.1%
Market size
Estimated sales (quarter)
₩2,221.1M
vs 2024Q4
+8.6%
Estimated transactions
37,501
Per-store economics
Estimated sales per store
₩370.2M
vs a year ago
-9.5%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩414.9M – ₩2,554M
20212022202320242025
₩523M₩2,221.1M
Stores4 – 6
20212022202320242025
46
Sales per store₩103.7M – ₩638.5M
20212022202320242025
₩130.8M₩370.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share17% – 25%
20212022202320242025
25%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.6%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,395.2M₩2,221.1M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩479M₩370.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–110%
  • 11–1411%
  • 14–174%
  • 17–2138%
  • 21–2439%
Age
  • 10s0%
  • 20s11%
  • 30s25%
  • 40s25%
  • 50s26%
  • 60+12%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon13%
  • Tue13%
  • Wed14%
  • Thu15%
  • Fri19%
  • Sat14%
  • Sun11%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,221.1M+8.6%6+20.0%₩370.2M-9.5%0017%Competition inflow
2025Q3₩2,139.5M-5.9%6+20.0%₩356.6M-21.6%0017%Possible crowding
2025Q2₩2,016.6M-9.5%6+20.0%₩336.1M-24.6%1117%Possible crowding
2025Q1₩2,121.6M-11.4%6+20.0%₩353.6M-26.2%1017%Possible crowding
2024Q4₩2,045.2M-17.0%50.0%₩409M-17.0%0020%Mixed
2024Q3₩2,273.8M+1.3%5+25.0%₩454.8M-19.0%0020%Possible crowding
2024Q2₩2,228.9M-7.2%5+25.0%₩445.8M-25.7%0020%Possible crowding
2024Q1₩2,395.2M-5.5%5+25.0%₩479M-24.4%0020%Possible crowding
2023Q4₩2,464.4M+8.3%5+25.0%₩492.9M-13.3%1020%Competition inflow
2023Q3₩2,245.1M+1.4%40.0%₩561.3M+1.4%0025%Mixed
2023Q2₩2,401.3M-6.0%40.0%₩600.3M-6.0%0025%Mixed
2023Q1₩2,535.1M+274.6%40.0%₩633.8M+274.6%0025%Growing
2022Q4₩2,274.7M+122.5%40.0%₩568.7M+122.5%0025%Growing
2022Q3₩2,215M+433.8%40.0%₩553.8M+433.8%0025%Growing
2022Q2₩2,554M+213.9%40.0%₩638.5M+213.9%0025%Growing
2022Q1₩676.8M+29.4%40.0%₩169.2M+29.4%0025%Growing
2021Q4₩1,022.2M4₩255.5M0025%
2021Q3₩414.9M4₩103.7M0025%
2021Q2₩813.8M4₩203.4M0025%
2021Q1₩523M4₩130.8M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.