SEOUL COMMERCIAL AREA

문래역(문래로데오거리) 발달상권

영등포구문래동· Area 43,658 m² · Area code 3120137 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores35▼ -12.5% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q3
Estimated sales▼ -85.1%
Stores▼ -8.7%
Sales per store▼ -83.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩36.9M – ₩479M
20212022202320242025
₩247.3M
Stores34 – 49
20212022202320242025
4635
Sales per store₩878K – ₩10.2M
20212022202320242025
₩5.4M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
35
vs a year ago
-12.5%
Franchise share
0% (0/35)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩118.5M
Stores 2024 Q1 → 2025 Q4
4335
Sales per store 2024 Q1 → 2025 Q4
₩2.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1478%
  • 14–170%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s7%
  • 60+93%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon0%
  • Tue0%
  • Wed27%
  • Thu19%
  • Fri44%
  • Sat10%
  • Sun0%
Gender
  • Male7%
  • Female93%

Each split's share of estimated sales in 2024 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q435-12.5%100%
2025Q334-19.0%030%
2025Q237-14.0%010%
2025Q138-11.6%020%
2024Q440-11.1%020%
2024Q3₩36.9M-78.8%42-6.7%₩878K-77.3%010%Shrinking
2024Q2₩133.8M-62.6%43-2.3%₩3.1M-61.7%000%Mixed
2024Q1₩118.5M-38.8%43-2.3%₩2.8M-37.4%020%Mixed
2023Q4₩234.5M+19.5%45+2.3%₩5.2M+16.9%000%Growing
2023Q3₩173.9M-18.2%45+2.3%₩3.9M-20.0%210%Mixed
2023Q2₩357.5M-19.5%44-6.4%₩8.1M-14.1%000%Shrinking
2023Q1₩193.6M+28.9%44-6.4%₩4.4M+37.7%110%Mixed
2022Q4₩196.2M-42.7%44-8.3%₩4.5M-37.5%110%Shrinking
2022Q3₩212.6M-5.0%44-10.2%₩4.8M+5.8%030%Shrinking
2022Q2₩444.4M-7.2%470.0%₩9.5M-7.2%000%Mixed
2022Q1₩150.2M-39.2%47+2.2%₩3.2M-40.5%010%Mixed
2021Q4₩342.1M48₩7.1M010%
2021Q3₩223.9M49₩4.6M200%
2021Q2₩479M47₩10.2M210%
2021Q1₩247.3M46₩5.4M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.