SEOUL COMMERCIAL AREA

방배동가구거리(사당동가구거리) Developed area

Seocho-gu (서초구) 방배본동· Area 51,195 m² · Area code 3120161 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩343.3M▼ -6.7% YoY
Stores9▲ +12.5% YoY
Sales per store₩38.1M▼ -17.0% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-6.7%), so sales per store fell 17.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -14.4%
Stores▼ -35.7%
Sales per store▲ +33.1%
Market size
Estimated sales (quarter)
₩343.3M
vs 2024Q4
-6.7%
Estimated transactions
9,338
Per-store economics
Estimated sales per store
₩38.1M
vs a year ago
-17.0%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩252.9M – ₩452.1M
20212022202320242025
₩401.3M₩343.3M
Stores8 – 14
20212022202320242025
149
Sales per store₩25.3M – ₩46.8M
20212022202320242025
₩28.7M₩38.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 10%
20212022202320242025
7%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.7%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩308M₩343.3M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩38.5M₩38.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1432%
  • 14–175%
  • 17–2152%
  • 21–2410%
Age
  • 10s1%
  • 20s7%
  • 30s19%
  • 40s21%
  • 50s28%
  • 60+23%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon11%
  • Tue14%
  • Wed26%
  • Thu18%
  • Fri16%
  • Sat10%
  • Sun5%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩343.3M-6.7%9+12.5%₩38.1M-17.0%000%Possible crowding
2025Q3₩357.5M-4.1%9+12.5%₩39.7M-14.7%000%Possible crowding
2025Q2₩359.1M-0.1%9+12.5%₩39.9M-11.2%100%Possible crowding
2025Q1₩372.5M+20.9%80.0%₩46.6M+20.9%000%Growing
2024Q4₩367.8M+4.2%80.0%₩46M+4.2%000%Growing
2024Q3₩372.8M+11.6%80.0%₩46.6M+11.6%000%Growing
2024Q2₩359.5M-4.0%80.0%₩44.9M-4.0%000%Mixed
2024Q1₩308M-14.6%80.0%₩38.5M-14.6%000%Mixed
2023Q4₩352.9M-3.5%80.0%₩44.1M-3.5%000%Mixed
2023Q3₩334M-3.6%80.0%₩41.8M-3.6%000%Mixed
2023Q2₩374.5M+17.2%8-11.1%₩46.8M+31.8%000%Mixed
2023Q1₩360.7M+42.6%8-20.0%₩45.1M+78.3%000%Mixed
2022Q4₩365.6M+1.4%8-33.3%₩45.7M+52.0%000%Possible recovery
2022Q3₩346.5M+14.5%8-27.3%₩43.3M+57.5%010%Mixed
2022Q2₩319.7M-29.3%9-25.0%₩35.5M-5.7%020%Shrinking
2022Q1₩252.9M-37.0%10-28.6%₩25.3M-11.8%1310%Shrinking
2021Q4₩360.7M12₩30.1M108%
2021Q3₩302.5M11₩27.5M019%
2021Q2₩452.1M12₩37.7M028%
2021Q1₩401.3M14₩28.7M007%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.