SEOUL COMMERCIAL AREA

논현역 5번 발달상권

서초구잠원동· Area 70,278 m² · Area code 3120174 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q1
Estimated sales▼ -76.8%
Stores±0.0%
Sales per store▼ -76.8%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩88.5M – ₩585.7M
20212022202320242025
₩426.9M
Stores2 – 4
20212022202320242025
32
Sales per store₩25.6M – ₩195.2M
20212022202320242025
₩142.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩419.2M
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4
₩104.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1475%
  • 14–1710%
  • 17–2113%
  • 21–242%
Age
  • 10s0%
  • 20s11%
  • 30s30%
  • 40s21%
  • 50s25%
  • 60+14%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon19%
  • Tue17%
  • Wed13%
  • Thu20%
  • Fri20%
  • Sat5%
  • Sun5%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-33.3%000%
2025Q32-33.3%000%
2025Q22-50.0%010%
2025Q1₩99.2M-76.3%3-25.0%₩33.1M-68.5%000%Shrinking
2024Q4₩109.4M-78.0%30.0%₩36.5M-78.0%000%Mixed
2024Q3₩88.5M-80.8%30.0%₩29.5M-80.8%010%Mixed
2024Q2₩102.5M-77.3%4+33.3%₩25.6M-83.0%000%Possible crowding
2024Q1₩419.2M-17.8%4+33.3%₩104.8M-38.4%100%Possible crowding
2023Q4₩498.2M-14.9%30.0%₩166.1M-14.9%000%Mixed
2023Q3₩461.2M-8.9%30.0%₩153.7M-8.9%000%Mixed
2023Q2₩452M-18.3%3-25.0%₩150.7M+8.9%000%Shrinking
2023Q1₩510.3M+4.7%3-25.0%₩170.1M+39.5%000%Mixed
2022Q4₩585.7M+11.5%30.0%₩195.2M+11.5%000%Growing
2022Q3₩506.1M-6.0%30.0%₩168.7M-6.0%010%Mixed
2022Q2₩553.6M+27.8%4+33.3%₩138.4M-4.1%000%Competition inflow
2022Q1₩487.6M+14.2%4+33.3%₩121.9M-14.3%100%Competition inflow
2021Q4₩525.3M3₩175.1M000%
2021Q3₩538.6M3₩179.5M000%
2021Q2₩433.1M3₩144.4M000%
2021Q1₩426.9M3₩142.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.