SEOUL COMMERCIAL AREA

논현역 5번 발달상권

서초구잠원동· Area 70,278 m² · Area code 3120174 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

피부관리실 2025 Q4 · Seoul data

Estimated sales (quarter)₩255.2M▲ +46.0% YoY
Stores5±0.0% YoY
Sales per store₩51M▲ +46.0% YoY

Reading this area Estimated sales rose 46.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 46.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3897.7%
Stores▲ +66.7%
Sales per store▲ +2298.6%
Market size
Estimated sales (quarter)
₩255.2M
vs 2024Q4
+46.0%
Estimated transactions
1,405
Per-store economics
Estimated sales per store
₩51M
vs a year ago
+46.0%
Per transaction
₩182K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.4M – ₩379.7M
20212022202320242025
₩6.4M₩255.2M
Stores2 – 5
20212022202320242025
35
Sales per store₩2.1M – ₩94.9M
20212022202320242025
₩2.1M₩51M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +46.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩27.9M₩255.2M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩7M₩51M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1138%
  • 11–1411%
  • 14–176%
  • 17–2141%
  • 21–243%
Age
  • 10s0%
  • 20s13%
  • 30s58%
  • 40s7%
  • 50s1%
  • 60+20%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon47%
  • Tue2%
  • Wed19%
  • Thu4%
  • Fri5%
  • Sat3%
  • Sun21%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩255.2M+46.0%50.0%₩51M+46.0%000%Growing
2025Q3₩164.6M+216.5%5+25.0%₩32.9M+153.2%000%Growing
2025Q2₩239.4M-36.9%5+25.0%₩47.9M-49.6%000%Possible crowding
2025Q1₩311.7M+1017.9%5+25.0%₩62.3M+794.3%000%Growing
2024Q4₩174.7M-52.2%5+25.0%₩34.9M-61.7%100%Possible crowding
2024Q3₩52M-4.4%40.0%₩13M-4.4%000%Mixed
2024Q2₩379.7M4+100.0%₩94.9M000%
2024Q1₩27.9M-80.5%4+33.3%₩7M-85.4%000%Possible crowding
2023Q4₩365.3M+163.5%4+33.3%₩91.3M+97.6%000%Growing
2023Q3₩54.4M-79.9%4+33.3%₩13.6M-84.9%200%Possible crowding
2023Q22-50.0%010%
2023Q1₩142.9M+48.1%3-25.0%₩47.6M+97.4%000%Mixed
2022Q4₩138.6M-22.4%3-25.0%₩46.2M+3.5%000%Shrinking
2022Q3₩270.9M+73.2%3-25.0%₩90.3M+130.9%010%Mixed
2022Q2₩80.3M+40.7%4+33.3%₩20.1M+5.5%000%Growing
2022Q1₩96.5M+1412.1%4+33.3%₩24.1M+1034.1%000%Growing
2021Q4₩178.6M4₩44.7M000%
2021Q3₩156.4M4₩39.1M100%
2021Q2₩57.1M3₩19M000%
2021Q1₩6.4M3₩2.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.