SEOUL COMMERCIAL AREA

매봉역 Developed area

Gangnam-gu (강남구) 도곡2동· Area 122,443 m² · Area code 3120205 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,419.6M▼ -11.5% YoY
Stores58▲ +3.6% YoY
Sales per store₩162.4M▼ -14.6% YoY

Reading this area Stores rose 3.6% from a year earlier while estimated sales stayed about the same (-11.5%), so sales per store fell 14.6%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +60.0%
Stores▲ +11.5%
Sales per store▲ +43.5%
Market size
Estimated sales (quarter)
₩9,419.6M
vs 2024Q4
-11.5%
Estimated transactions
217,989
Per-store economics
Estimated sales per store
₩162.4M
vs a year ago
-14.6%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,887M – ₩10,645.6M
20212022202320242025
₩5,887M₩9,419.6M
Stores52 – 58
20212022202320242025
5258
Sales per store₩113.2M – ₩194.8M
20212022202320242025
₩113.2M₩162.4M
Openings0 – 8
20212022202320242025
43
Closings1 – 9
20212022202320242025
12
Franchise share16% – 35%
20212022202320242025
31%16%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.5%, stores YoY +3.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
58
vs a year ago
+3.6%
Franchise share
16% (9/58)
Movement
Openings (rate)
3 (5%)
Closings (rate)
2 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩9,872.2M₩9,419.6M
Stores 2024 Q1 → 2025 Q4
5358
Sales per store 2024 Q1 → 2025 Q4
₩186.3M₩162.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–112%
  • 11–1434%
  • 14–178%
  • 17–2143%
  • 21–2411%
Age
  • 10s0%
  • 20s7%
  • 30s18%
  • 40s24%
  • 50s23%
  • 60+28%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon14%
  • Tue14%
  • Wed16%
  • Thu15%
  • Fri16%
  • Sat13%
  • Sun11%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩9,419.6M-11.5%58+3.6%₩162.4M-14.6%3216%Sales↓ · Stores↑ · Per store↓
2025Q3₩9,801.4M+0.7%560.0%₩175M+0.7%2318%Sales→ · Stores→ · Per store→
2025Q2₩10,037.2M-4.6%57+5.6%₩176.1M-9.6%4218%Sales↓ · Stores↑ · Per store↓
2025Q1₩9,404.7M-4.7%55+3.8%₩171M-8.2%0118%Sales↓ · Stores↑ · Per store↓
2024Q4₩10,645.6M+18.9%560.0%₩190.1M+18.9%1216%Sales↑ · Stores→ · Per store↑
2024Q3₩9,733.1M+10.4%56+5.7%₩173.8M+4.4%4218%Sales↑ · Stores↑ · Per store↑
2024Q2₩10,518.7M+16.5%54+1.9%₩194.8M+14.4%3519%Sales↑ · Stores→ · Per store↑
2024Q1₩9,872.2M+11.8%53-5.4%₩186.3M+18.1%1525%Sales↑ · Stores↓ · Per store↑
2023Q4₩8,956.2M+7.2%560.0%₩159.9M+7.2%5225%Sales↑ · Stores→ · Per store↑
2023Q3₩8,820.1M+6.0%53-5.4%₩166.4M+12.0%2226%Sales↑ · Stores↓ · Per store↑
2023Q2₩9,026.9M+10.3%53-7.0%₩170.3M+18.6%0326%Sales↑ · Stores↓ · Per store↑
2023Q1₩8,829.2M+36.9%560.0%₩157.7M+36.9%3525%Sales↑ · Stores→ · Per store↑
2022Q4₩8,353.9M+6.7%56-1.8%₩149.2M+8.6%2229%Sales↑ · Stores→ · Per store↑
2022Q3₩8,323.6M+37.6%56+7.7%₩148.6M+27.8%6929%Sales↑ · Stores↑ · Per store↑
2022Q2₩8,184.1M+16.9%57+9.6%₩143.6M+6.6%3232%Sales↑ · Stores↑ · Per store↑
2022Q1₩6,448.4M+9.5%56+7.7%₩115.1M+1.7%0132%Sales↑ · Stores↑ · Per store→
2021Q4₩7,828.7M57₩137.3M8332%
2021Q3₩6,049M52₩116.3M2135%
2021Q2₩7,002.6M52₩134.7M3233%
2021Q1₩5,887M52₩113.2M4131%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.