SEOUL COMMERCIAL AREA

매봉역 발달상권

강남구도곡2동· Area 122,443 m² · Area code 3120205 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩553.9M▲ +0.2% YoY
Stores6▼ -14.3% YoY
Sales per store₩92.3M▲ +16.9% YoY

Reading this area Stores fell 14.3% from a year earlier while estimated sales held at +0.2%, so sales per store rose 16.9%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -47.5%
Stores▲ +50.0%
Sales per store▼ -65.0%
Market size
Estimated sales (quarter)
₩553.9M
vs 2024Q4
+0.2%
Estimated transactions
55,619
Per-store economics
Estimated sales per store
₩92.3M
vs a year ago
+16.9%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩400.4M – ₩1,534.3M
20212022202320242025
₩1,055.4M₩553.9M
Stores4 – 8
20212022202320242025
46
Sales per store₩61.3M – ₩306.9M
20212022202320242025
₩263.8M₩92.3M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share13% – 25%
20212022202320242025
25%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.2%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩400.4M₩553.9M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩66.7M₩92.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1130%
  • 11–1424%
  • 14–1716%
  • 17–2123%
  • 21–247%
Age
  • 10s0%
  • 20s9%
  • 30s24%
  • 40s22%
  • 50s19%
  • 60+26%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon11%
  • Tue15%
  • Wed21%
  • Thu14%
  • Fri16%
  • Sat13%
  • Sun10%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩553.9M+0.2%6-14.3%₩92.3M+16.9%0017%Possible recovery
2025Q3₩597.7M+10.3%8+14.3%₩74.7M-3.5%0013%Competition inflow
2025Q2₩544.2M+35.8%8+33.3%₩68M+1.9%0013%Mixed
2025Q1₩490.6M+22.5%8+33.3%₩61.3M-8.1%1013%Competition inflow
2024Q4₩552.8M+21.2%7+40.0%₩79M-13.4%0014%Competition inflow
2024Q3₩541.8M+12.9%7+40.0%₩77.4M-19.4%1014%Competition inflow
2024Q2₩400.7M-13.8%6+20.0%₩66.8M-28.2%0017%Possible crowding
2024Q1₩400.4M-5.3%6+20.0%₩66.7M-21.1%1017%Possible crowding
2023Q4₩455.9M+2.1%50.0%₩91.2M+2.1%0020%Mixed
2023Q3₩480M-2.8%5-16.7%₩96M+16.7%1120%Possible recovery
2023Q2₩465.1M-9.6%50.0%₩93M-9.6%0020%Mixed
2023Q1₩422.8M-2.1%50.0%₩84.6M-2.1%0020%Mixed
2022Q4₩446.5M-35.6%50.0%₩89.3M-35.6%0120%Mixed
2022Q3₩493.6M-64.8%6+20.0%₩82.3M-70.7%1017%Possible crowding
2022Q2₩514.3M-66.5%50.0%₩102.9M-66.5%0020%Mixed
2022Q1₩431.7M-59.1%5+25.0%₩86.3M-67.3%1120%Possible crowding
2021Q4₩693.1M5₩138.6M0020%
2021Q3₩1,402.2M5₩280.4M0020%
2021Q2₩1,534.3M5₩306.9M1020%
2021Q1₩1,055.4M4₩263.8M1025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.