SEOUL COMMERCIAL AREA

삼성역 발달상권

강남구대치2동· Area 356,337 m² · Area code 3120222 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩965.4M▼ -19.1% YoY
Stores4▲ +33.3% YoY
Sales per store₩241.4M▼ -39.3% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-19.1%), so sales per store fell 39.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.3%
Stores▼ -20.0%
Sales per store▲ +80.4%
Market size
Estimated sales (quarter)
₩965.4M
vs 2024Q4
-19.1%
Estimated transactions
15,145
Per-store economics
Estimated sales per store
₩241.4M
vs a year ago
-39.3%
Per transaction
₩64K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩496.2M – ₩1,706.1M
20212022202320242025
₩669.1M₩965.4M
Stores3 – 5
20212022202320242025
54
Sales per store₩99.2M – ₩420M
20212022202320242025
₩133.8M₩241.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share20% – 67%
20212022202320242025
60%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.1%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,437.2M₩965.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩359.3M₩241.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0616%
  • 06–110%
  • 11–146%
  • 14–171%
  • 17–2117%
  • 21–2459%
Age
  • 10s0%
  • 20s15%
  • 30s34%
  • 40s25%
  • 50s19%
  • 60+7%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon15%
  • Tue16%
  • Wed19%
  • Thu22%
  • Fri18%
  • Sat6%
  • Sun4%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩965.4M-19.1%4+33.3%₩241.4M-39.3%0025%Possible crowding
2025Q3₩1,023.9M-11.6%4+33.3%₩256M-33.7%0125%Possible crowding
2025Q2₩1,016.3M-19.3%4+33.3%₩254.1M-39.5%0050%Possible crowding
2025Q1₩997.5M-30.6%40.0%₩249.4M-30.6%1050%Mixed
2024Q4₩1,193.5M-22.6%3-25.0%₩397.8M+3.2%0067%Shrinking
2024Q3₩1,157.7M-27.8%3-40.0%₩385.9M+20.3%0067%Shrinking
2024Q2₩1,260.1M-26.1%3-40.0%₩420M+23.1%0167%Shrinking
2024Q1₩1,437.2M-7.6%4-20.0%₩359.3M+15.4%0050%Shrinking
2023Q4₩1,541.4M+3.7%4-20.0%₩385.3M+29.6%0150%Mixed
2023Q3₩1,603.4M+18.2%50.0%₩320.7M+18.2%0040%Growing
2023Q2₩1,706.1M+15.5%50.0%₩341.2M+15.5%1040%Growing
2023Q1₩1,556.2M+139.1%50.0%₩311.2M+139.1%0020%Growing
2022Q4₩1,486.5M+51.4%50.0%₩297.3M+51.4%1120%Growing
2022Q3₩1,356.2M+173.3%50.0%₩271.2M+173.3%0120%Growing
2022Q2₩1,477.6M+94.4%50.0%₩295.5M+94.4%0040%Growing
2022Q1₩651M-2.7%50.0%₩130.2M-2.7%0140%Mixed
2021Q4₩982.1M5₩196.4M0060%
2021Q3₩496.2M5₩99.2M0060%
2021Q2₩760.1M5₩152M0060%
2021Q1₩669.1M5₩133.8M0160%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.