SEOUL COMMERCIAL AREA

삼성역 발달상권

강남구대치2동· Area 356,337 m² · Area code 3120222 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,774.3M▲ +46.9% YoY
Stores30±0.0% YoY
Sales per store₩192.5M▲ +46.9% YoY

Reading this area Estimated sales rose 46.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 46.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1558.3%
Stores▼ -16.7%
Sales per store▲ +1889.9%
Market size
Estimated sales (quarter)
₩5,774.3M
vs 2024Q4
+46.9%
Estimated transactions
2,006
Per-store economics
Estimated sales per store
₩192.5M
vs a year ago
+46.9%
Per transaction
₩2.9M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩348.2M – ₩5,774.3M
20212022202320242025
₩348.2M₩5,774.3M
Stores30 – 36
20212022202320242025
3630
Sales per store₩9.7M – ₩192.5M
20212022202320242025
₩9.7M₩192.5M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share3% – 3%
20212022202320242025
3%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +46.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
0.0%
Franchise share
3% (1/30)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩811.3M₩5,774.3M
Stores 2024 Q1 → 2025 Q4
3330
Sales per store 2024 Q1 → 2025 Q4
₩24.6M₩192.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1737%
  • 17–2163%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s7%
  • 40s64%
  • 50s8%
  • 60+21%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon4%
  • Tue11%
  • Wed65%
  • Thu0%
  • Fri13%
  • Sat5%
  • Sun2%
Gender
  • Male83%
  • Female17%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,774.3M+46.9%300.0%₩192.5M+46.9%003%Growing
2025Q3₩3,126.8M-18.4%30-6.3%₩104.2M-13.0%003%Shrinking
2025Q2₩2,196.5M+215.6%30-6.3%₩73.2M+236.7%003%Mixed
2025Q1₩4,245.2M+423.2%30-9.1%₩141.5M+475.6%003%Mixed
2024Q4₩3,930.7M+56.1%30-9.1%₩131M+71.7%023%Mixed
2024Q3₩3,832.9M+113.6%32+3.2%₩119.8M+106.9%003%Growing
2024Q2₩695.9M-69.8%32-3.0%₩21.7M-68.9%013%Shrinking
2024Q1₩811.3M+16.2%33+3.1%₩24.6M+12.7%003%Growing
2023Q4₩2,518.6M+73.2%33+3.1%₩76.3M+68.0%203%Growing
2023Q3₩1,794.6M-36.2%31-8.8%₩57.9M-30.0%023%Shrinking
2023Q2₩2,304.2M+107.8%33-8.3%₩69.8M+126.7%103%Mixed
2023Q1₩698.3M-54.6%32-11.1%₩21.8M-48.9%003%Shrinking
2022Q4₩1,454.1M+8.3%32-11.1%₩45.4M+21.8%023%Mixed
2022Q3₩2,811.7M+18.0%34+3.0%₩82.7M+14.5%023%Growing
2022Q2₩1,108.9M+16.0%36+2.9%₩30.8M+12.8%003%Growing
2022Q1₩1,537.6M+341.6%360.0%₩42.7M+341.6%113%Growing
2021Q4₩1,342.8M36₩37.3M303%
2021Q3₩2,383.7M33₩72.2M133%
2021Q2₩955.7M35₩27.3M013%
2021Q1₩348.2M36₩9.7M003%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.