SEOUL COMMERCIAL AREA

동문시장 전통시장

종로구창신1동· Area 8,177 m² · Area code 3130014 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩216.6M▼ -17.3% YoY
Stores6±0.0% YoY
Sales per store₩36.1M▼ -17.3% YoY

Reading this area Against a year earlier, estimated sales -17.3%, stores 0.0% and sales per store -17.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +116.5%
Stores▼ -14.3%
Sales per store▲ +152.6%
Market size
Estimated sales (quarter)
₩216.6M
vs 2024Q4
-17.3%
Estimated transactions
9,426
Per-store economics
Estimated sales per store
₩36.1M
vs a year ago
-17.3%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩92.7M – ₩373.7M
20212022202320242025
₩100M₩216.6M
Stores6 – 7
20212022202320242025
76
Sales per store₩13.2M – ₩53.4M
20212022202320242025
₩14.3M₩36.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩240.2M₩216.6M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩40M₩36.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–114%
  • 11–1433%
  • 14–1722%
  • 17–2133%
  • 21–248%
Age
  • 10s0%
  • 20s4%
  • 30s15%
  • 40s11%
  • 50s23%
  • 60+46%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon15%
  • Tue10%
  • Wed13%
  • Thu16%
  • Fri17%
  • Sat13%
  • Sun16%
Gender
  • Male75%
  • Female25%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩216.6M-17.3%60.0%₩36.1M-17.3%000%Mixed
2025Q3₩225.9M+4.6%6-14.3%₩37.6M+22.0%000%Mixed
2025Q2₩286.2M+27.0%6-14.3%₩47.7M+48.1%000%Mixed
2025Q1₩256.8M+6.9%60.0%₩42.8M+6.9%000%Growing
2024Q4₩261.9M+6.8%60.0%₩43.6M+6.8%010%Growing
2024Q3₩216M-23.6%7+16.7%₩30.9M-34.5%110%Possible crowding
2024Q2₩225.4M-39.7%70.0%₩32.2M-39.7%100%Mixed
2024Q1₩240.2M-8.3%6-14.3%₩40M+6.9%000%Shrinking
2023Q4₩245.2M-34.1%6-14.3%₩40.9M-23.1%000%Shrinking
2023Q3₩282.8M+31.3%6-14.3%₩47.1M+53.2%010%Mixed
2023Q2₩373.7M+104.2%70.0%₩53.4M+104.2%000%Growing
2023Q1₩262.1M+135.3%70.0%₩37.4M+135.3%000%Growing
2022Q4₩372M+193.0%70.0%₩53.1M+193.0%000%Growing
2022Q3₩215.4M+132.3%70.0%₩30.8M+132.3%000%Growing
2022Q2₩183M+52.4%70.0%₩26.1M+52.4%000%Growing
2022Q1₩111.4M+11.4%70.0%₩15.9M+11.4%000%Growing
2021Q4₩127M7₩18.1M000%
2021Q3₩92.7M7₩13.2M000%
2021Q2₩120.1M7₩17.2M000%
2021Q1₩100M7₩14.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.