SEOUL COMMERCIAL AREA

동문시장 Traditional market

Jongno-gu (종로구) 창신1동· Area 8,177 m² · Area code 3130014 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q2
Estimated sales▲ +24.5%
Stores±0.0%
Sales per store▲ +24.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩138.2M – ₩245M
20212022202320242025
₩145.4M
Stores2 – 3
20212022202320242025
32
Sales per store₩46.1M – ₩81.7M
20212022202320242025
₩48.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩185.9M
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩62M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1449%
  • 14–1719%
  • 17–2131%
  • 21–241%
Age
  • 10s0%
  • 20s7%
  • 30s26%
  • 40s21%
  • 50s21%
  • 60+24%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon3%
  • Tue14%
  • Wed15%
  • Thu15%
  • Fri20%
  • Sat13%
  • Sun20%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-33.3%000%
2025Q32-33.3%010%
2025Q2₩181M+6.3%30.0%₩60.3M+6.3%000%Growing
2025Q1₩206.9M+11.3%30.0%₩69M+11.3%000%Growing
2024Q4₩174M+9.9%30.0%₩58M+9.9%000%Growing
2024Q3₩159.1M-7.1%30.0%₩53M-7.1%000%Mixed
2024Q2₩170.3M-29.4%30.0%₩56.8M-29.4%000%Mixed
2024Q1₩185.9M+1.6%30.0%₩62M+1.6%000%Mixed
2023Q4₩158.2M-35.4%30.0%₩52.7M-35.4%000%Mixed
2023Q3₩171.3M+10.7%30.0%₩57.1M+10.7%000%Growing
2023Q2₩241.2M+51.0%30.0%₩80.4M+51.0%000%Growing
2023Q1₩182.9M+31.3%30.0%₩61M+31.3%000%Growing
2022Q4₩245M+61.0%30.0%₩81.7M+61.0%000%Growing
2022Q3₩154.8M+12.0%30.0%₩51.6M+12.0%000%Growing
2022Q2₩159.8M+3.9%30.0%₩53.3M+3.9%000%Growing
2022Q1₩139.3M-4.3%30.0%₩46.4M-4.3%000%Mixed
2021Q4₩152.2M3₩50.7M000%
2021Q3₩138.2M3₩46.1M000%
2021Q2₩153.7M3₩51.2M000%
2021Q1₩145.4M3₩48.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.