SEOUL COMMERCIAL AREA

동묘시장(동묘벼룩시장) Traditional market

Jongno-gu (종로구) 숭인2동· Area 31,213 m² · Area code 3130020 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,581.2M▼ -7.3% YoY
Stores13▲ +8.3% YoY
Sales per store₩121.6M▼ -14.4% YoY

Reading this area Stores rose 8.3% from a year earlier while estimated sales stayed about the same (-7.3%), so sales per store fell 14.4%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +74.6%
Stores±0.0%
Sales per store▲ +74.6%
Market size
Estimated sales (quarter)
₩1,581.2M
vs 2024Q4
-7.3%
Estimated transactions
60,747
Per-store economics
Estimated sales per store
₩121.6M
vs a year ago
-14.4%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩905.4M – ₩1,756.8M
20212022202320242025
₩905.4M₩1,581.2M
Stores11 – 15
20212022202320242025
1313
Sales per store₩69.6M – ₩142.1M
20212022202320242025
₩69.6M₩121.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 8%
20212022202320242025
8%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.3%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+8.3%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,689.2M₩1,581.2M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩129.9M₩121.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–114%
  • 11–1427%
  • 14–1719%
  • 17–2141%
  • 21–247%
Age
  • 10s0%
  • 20s7%
  • 30s14%
  • 40s13%
  • 50s21%
  • 60+44%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon10%
  • Tue12%
  • Wed15%
  • Thu13%
  • Fri15%
  • Sat19%
  • Sun15%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,581.2M-7.3%13+8.3%₩121.6M-14.4%000%Sales↓ · Stores↑ · Per store↓
2025Q3₩1,539.9M-1.7%13+8.3%₩118.5M-9.2%000%Sales→ · Stores↑ · Per store↓
2025Q2₩1,542.8M-12.2%130.0%₩118.7M-12.2%200%Sales↓ · Stores→ · Per store↓
2025Q1₩1,418.7M-16.0%11-15.4%₩129M-0.7%010%Sales↓ · Stores↓ · Per store→
2024Q4₩1,705.5M+8.3%12-7.7%₩142.1M+17.3%000%Sales↑ · Stores↓ · Per store↑
2024Q3₩1,566M-0.4%12-14.3%₩130.5M+16.3%010%Sales→ · Stores↓ · Per store↑
2024Q2₩1,756.8M+6.8%13-13.3%₩135.1M+23.3%110%Sales↑ · Stores↓ · Per store↑
2024Q1₩1,689.2M+13.3%13-7.1%₩129.9M+22.0%000%Sales↑ · Stores↓ · Per store↑
2023Q4₩1,575.5M-3.7%13-7.1%₩121.2M+3.7%010%Sales↓ · Stores↓ · Per store↑
2023Q3₩1,571.5M+5.1%14+7.7%₩112.3M-2.4%010%Sales↑ · Stores↑ · Per store→
2023Q2₩1,644.2M+8.4%15+15.4%₩109.6M-6.0%100%Sales↑ · Stores↑ · Per store↓
2023Q1₩1,491M+38.9%14+16.7%₩106.5M+19.0%000%Sales↑ · Stores↑ · Per store↑
2022Q4₩1,635.5M+34.0%14+16.7%₩116.8M+14.9%100%Sales↑ · Stores↑ · Per store↑
2022Q3₩1,495.9M+45.0%130.0%₩115.1M+45.0%000%Sales↑ · Stores→ · Per store↑
2022Q2₩1,516.2M+25.2%130.0%₩116.6M+25.2%100%Sales↑ · Stores→ · Per store↑
2022Q1₩1,073.6M+18.6%12-7.7%₩89.5M+28.5%000%Sales↑ · Stores↓ · Per store↑
2021Q4₩1,220.4M12₩101.7M020%
2021Q3₩1,031.6M13₩79.4M008%
2021Q2₩1,210.6M13₩93.1M008%
2021Q1₩905.4M13₩69.6M018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.