SEOUL COMMERCIAL AREA

동묘시장(동묘벼룩시장) Traditional market

Jongno-gu (종로구) 숭인2동· Area 31,213 m² · Area code 3130020 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩191M▼ -9.6% YoY
Stores3±0.0% YoY
Sales per store₩63.7M▼ -9.6% YoY

Reading this area Against a year earlier, estimated sales -9.6%, stores 0.0% and sales per store -9.6% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -19.0%
Stores±0.0%
Sales per store▼ -19.0%
Market size
Estimated sales (quarter)
₩191M
vs 2024Q4
-9.6%
Estimated transactions
4,183
Per-store economics
Estimated sales per store
₩63.7M
vs a year ago
-9.6%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩84.6M – ₩446.4M
20212022202320242025
₩235.9M₩191M
Stores3 – 3
20212022202320242025
33
Sales per store₩28.2M – ₩148.8M
20212022202320242025
₩78.6M₩63.7M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩236.1M₩191M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩78.7M₩63.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1175%
  • 11–1410%
  • 14–1712%
  • 17–213%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s7%
  • 40s8%
  • 50s20%
  • 60+61%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon20%
  • Tue6%
  • Wed51%
  • Thu11%
  • Fri9%
  • Sat3%
  • Sun0%
Gender
  • Male77%
  • Female23%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩191M-9.6%30.0%₩63.7M-9.6%000%Sales↓ · Stores→ · Per store↓
2025Q3₩302.8M+101.6%30.0%₩100.9M+101.6%000%Sales↑ · Stores→ · Per store↑
2025Q2₩189.8M-31.0%30.0%₩63.3M-31.0%000%Sales↓ · Stores→ · Per store↓
2025Q1₩290.5M+23.1%30.0%₩96.8M+23.1%000%Sales↑ · Stores→ · Per store↑
2024Q4₩211.2M-52.7%30.0%₩70.4M-52.7%000%Sales↓ · Stores→ · Per store↓
2024Q3₩150.2M-18.5%30.0%₩50.1M-18.5%000%Sales↓ · Stores→ · Per store↓
2024Q2₩275.1M-37.2%30.0%₩91.7M-37.2%000%Sales↓ · Stores→ · Per store↓
2024Q1₩236.1M-35.6%30.0%₩78.7M-35.6%000%Sales↓ · Stores→ · Per store↓
2023Q4₩446.4M+143.8%30.0%₩148.8M+143.8%000%Sales↑ · Stores→ · Per store↑
2023Q3₩184.3M+14.9%30.0%₩61.4M+14.9%000%Sales↑ · Stores→ · Per store↑
2023Q2₩438M+171.3%30.0%₩146M+171.3%000%Sales↑ · Stores→ · Per store↑
2023Q1₩366.5M+103.4%30.0%₩122.2M+103.4%000%Sales↑ · Stores→ · Per store↑
2022Q4₩183.1M+18.1%30.0%₩61M+18.1%000%Sales↑ · Stores→ · Per store↑
2022Q3₩160.5M+18.7%30.0%₩53.5M+18.7%000%Sales↑ · Stores→ · Per store↑
2022Q2₩161.5M+90.9%30.0%₩53.8M+90.9%000%Sales↑ · Stores→ · Per store↑
2022Q1₩180.2M-23.6%30.0%₩60.1M-23.6%000%Sales↓ · Stores→ · Per store↓
2021Q4₩155.1M3₩51.7M000%
2021Q3₩135.2M3₩45.1M000%
2021Q2₩84.6M3₩28.2M000%
2021Q1₩235.9M3₩78.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.