SEOUL COMMERCIAL AREA

삼익패션타운(남대문시장) Traditional market

Jung-gu (중구) 회현동· Area 17,829 m² · Area code 3130025 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,240.6M▼ -20.4% YoY
Stores3±0.0% YoY
Sales per store₩413.5M▼ -20.4% YoY

Reading this area Against a year earlier, estimated sales -20.4%, stores 0.0% and sales per store -20.4% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +61.6%
Stores±0.0%
Sales per store▲ +61.6%
Market size
Estimated sales (quarter)
₩1,240.6M
vs 2024Q4
-20.4%
Estimated transactions
31,880
Per-store economics
Estimated sales per store
₩413.5M
vs a year ago
-20.4%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩767.8M – ₩1,632.9M
20212022202320242025
₩767.8M₩1,240.6M
Stores3 – 3
20212022202320242025
33
Sales per store₩255.9M – ₩544.3M
20212022202320242025
₩255.9M₩413.5M
Openings0 – 1
20212022202320242025
10
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,314.6M₩1,240.6M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩438.2M₩413.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1430%
  • 14–1732%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s14%
  • 40s24%
  • 50s24%
  • 60+33%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon23%
  • Tue17%
  • Wed16%
  • Thu16%
  • Fri19%
  • Sat9%
  • Sun0%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,240.6M-20.4%30.0%₩413.5M-20.4%000%Sales↓ · Stores→ · Per store↓
2025Q3₩1,274.4M-6.6%30.0%₩424.8M-6.6%000%Sales↓ · Stores→ · Per store↓
2025Q2₩1,219M-14.8%30.0%₩406.3M-14.8%000%Sales↓ · Stores→ · Per store↓
2025Q1₩1,303.5M-0.8%30.0%₩434.5M-0.8%000%Sales→ · Stores→ · Per store→
2024Q4₩1,559.3M+13.2%30.0%₩519.8M+13.2%000%Sales↑ · Stores→ · Per store↑
2024Q3₩1,363.9M-8.4%30.0%₩454.6M-8.4%000%Sales↓ · Stores→ · Per store↓
2024Q2₩1,430.3M-12.4%30.0%₩476.8M-12.4%000%Sales↓ · Stores→ · Per store↓
2024Q1₩1,314.6M+2.4%30.0%₩438.2M+2.4%000%Sales→ · Stores→ · Per store→
2023Q4₩1,377.7M-1.5%30.0%₩459.2M-1.5%000%Sales→ · Stores→ · Per store→
2023Q3₩1,488.8M+29.0%30.0%₩496.3M+29.0%000%Sales↑ · Stores→ · Per store↑
2023Q2₩1,632.9M+18.0%30.0%₩544.3M+18.0%000%Sales↑ · Stores→ · Per store↑
2023Q1₩1,283.9M+27.0%30.0%₩428M+27.0%000%Sales↑ · Stores→ · Per store↑
2022Q4₩1,398M-7.1%30.0%₩466M-7.1%000%Sales↓ · Stores→ · Per store↓
2022Q3₩1,153.7M-18.5%30.0%₩384.6M-18.5%000%Sales↓ · Stores→ · Per store↓
2022Q2₩1,384.4M-3.3%30.0%₩461.5M-3.3%000%Sales↓ · Stores→ · Per store↓
2022Q1₩1,011M+31.7%30.0%₩337M+31.7%000%Sales↑ · Stores→ · Per store↑
2021Q4₩1,504.6M3₩501.5M000%
2021Q3₩1,415.6M3₩471.9M000%
2021Q2₩1,432.3M3₩477.4M000%
2021Q1₩767.8M3₩255.9M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.