SEOUL COMMERCIAL AREA

삼익패션타운(남대문시장) Traditional market

Jung-gu (중구) 회현동· Area 17,829 m² · Area code 3130025 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩247.6M▼ -8.3% YoY
Stores33▼ -8.3% YoY
Sales per store₩7.5M±0.0% YoY

Reading this area Estimated sales fell 8.3% from a year earlier and stores fell 8.3%. Sales per store are about the same at 0.0%. (vs a year earlier: Sales↓ · Stores↓ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +31.4%
Stores▼ -26.7%
Sales per store▲ +79.2%
Market size
Estimated sales (quarter)
₩247.6M
vs 2024Q4
-8.3%
Estimated transactions
3,527
Per-store economics
Estimated sales per store
₩7.5M
vs a year ago
+0.0%
Per transaction
₩70K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩140.4M – ₩460.1M
20212022202320242025
₩188.4M₩247.6M
Stores33 – 45
20212022202320242025
4533
Sales per store₩3.3M – ₩12.4M
20212022202320242025
₩4.2M₩7.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.3%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
33
vs a year ago
-8.3%
Franchise share
0% (0/33)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩182.9M₩247.6M
Stores 2024 Q1 → 2025 Q4
3733
Sales per store 2024 Q1 → 2025 Q4
₩4.9M₩7.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1449%
  • 14–1749%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s7%
  • 40s8%
  • 50s11%
  • 60+73%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon26%
  • Tue13%
  • Wed15%
  • Thu17%
  • Fri13%
  • Sat18%
  • Sun0%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩247.6M-8.3%33-8.3%₩7.5M+0.0%000%Sales↓ · Stores↓ · Per store→
2025Q3₩207.3M+1.3%33-10.8%₩6.3M+13.6%010%Sales→ · Stores↓ · Per store↑
2025Q2₩288.3M-9.6%34-8.1%₩8.5M-1.6%130%Sales↓ · Stores↓ · Per store→
2025Q1₩177.1M-3.1%36-2.7%₩4.9M-0.4%000%Sales↓ · Stores→ · Per store→
2024Q4₩270M-25.9%36-2.7%₩7.5M-23.8%010%Sales↓ · Stores→ · Per store↓
2024Q3₩204.6M-0.8%370.0%₩5.5M-0.8%000%Sales→ · Stores→ · Per store→
2024Q2₩318.9M-30.7%370.0%₩8.6M-30.7%000%Sales↓ · Stores→ · Per store↓
2024Q1₩182.9M-3.3%370.0%₩4.9M-3.3%000%Sales↓ · Stores→ · Per store↓
2023Q4₩364.3M+22.4%37-2.6%₩9.8M+25.7%000%Sales↑ · Stores→ · Per store↑
2023Q3₩206.1M+6.9%37-2.6%₩5.6M+9.8%000%Sales↑ · Stores→ · Per store↑
2023Q2₩460.1M+18.6%37-5.1%₩12.4M+25.0%000%Sales↑ · Stores↓ · Per store↑
2023Q1₩189.1M+29.2%37-9.8%₩5.1M+43.2%010%Sales↑ · Stores↓ · Per store↑
2022Q4₩297.6M-8.0%38-7.3%₩7.8M-0.8%000%Sales↓ · Stores↓ · Per store→
2022Q3₩192.8M+37.3%38-11.6%₩5.1M+55.4%010%Sales↑ · Stores↓ · Per store↑
2022Q2₩387.8M+40.6%39-9.3%₩9.9M+55.0%130%Sales↑ · Stores↓ · Per store↑
2022Q1₩146.4M-22.3%41-8.9%₩3.6M-14.7%000%Sales↓ · Stores↓ · Per store↓
2021Q4₩323.6M41₩7.9M020%
2021Q3₩140.4M43₩3.3M000%
2021Q2₩275.9M43₩6.4M020%
2021Q1₩188.4M45₩4.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.