SEOUL COMMERCIAL AREA

방산종합시장(방산시장) 전통시장

중구을지로동· Area 99,727 m² · Area code 3130035 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩135.4M▼ -65.5% YoY
Stores7±0.0% YoY
Sales per store₩19.3M▼ -65.5% YoY

Reading this area Against a year earlier, estimated sales -65.5%, stores 0.0% and sales per store -65.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -25.8%
Stores▲ +40.0%
Sales per store▼ -47.0%
Market size
Estimated sales (quarter)
₩135.4M
vs 2024Q4
-65.5%
Estimated transactions
2,785
Per-store economics
Estimated sales per store
₩19.3M
vs a year ago
-65.5%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩91.7M – ₩555.7M
20212022202320242025
₩182.3M₩135.4M
Stores5 – 10
20212022202320242025
57
Sales per store₩11.5M – ₩60.5M
20212022202320242025
₩36.5M₩19.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -65.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩451.9M₩135.4M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩50.2M₩19.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–173%
  • 17–2136%
  • 21–2461%
Age
  • 10s0%
  • 20s6%
  • 30s14%
  • 40s18%
  • 50s30%
  • 60+32%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon16%
  • Tue19%
  • Wed18%
  • Thu16%
  • Fri21%
  • Sat9%
  • Sun1%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩135.4M-65.5%70.0%₩19.3M-65.5%000%Mixed
2025Q3₩279.9M-43.6%7-30.0%₩40M-19.4%000%Shrinking
2025Q2₩423.8M-23.8%7-30.0%₩60.5M+8.9%000%Shrinking
2025Q1₩365.9M-19.0%7-22.2%₩52.3M+4.1%000%Shrinking
2024Q4₩392.8M+0.8%7-22.2%₩56.1M+29.6%020%Possible recovery
2024Q3₩496.1M+22.6%100.0%₩49.6M+22.6%000%Growing
2024Q2₩555.7M+216.7%100.0%₩55.6M+216.7%100%Growing
2024Q1₩451.9M+148.1%90.0%₩50.2M+148.1%000%Growing
2023Q4₩389.8M+7.2%9+12.5%₩43.3M-4.7%010%Competition inflow
2023Q3₩404.8M+79.8%10+25.0%₩40.5M+43.8%000%Growing
2023Q2₩175.5M-47.0%10+25.0%₩17.5M-57.6%210%Possible crowding
2023Q1₩182.2M+98.7%9+12.5%₩20.2M+76.6%100%Growing
2022Q4₩363.5M+201.5%8+33.3%₩45.4M+126.1%000%Growing
2022Q3₩225.1M+58.3%8+60.0%₩28.1M-1.1%000%Mixed
2022Q2₩330.9M+69.1%8+60.0%₩41.4M+5.7%000%Growing
2022Q1₩91.7M-49.7%8+60.0%₩11.5M-68.6%200%Possible crowding
2021Q4₩120.6M6₩20.1M100%
2021Q3₩142.3M5₩28.5M000%
2021Q2₩195.7M5₩39.1M000%
2021Q1₩182.3M5₩36.5M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.