SEOUL COMMERCIAL AREA

행당시장상점가 전통시장

성동구행당1동· Area 81,008 m² · Area code 3130066 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩749.9M▲ +10.4% YoY
Stores12▲ +20.0% YoY
Sales per store₩62.5M▼ -8.0% YoY

Reading this area Estimated sales rose 10.4% from a year earlier, but stores rose 20.0%. The market grew, yet stores grew faster, so sales per store fell 8.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +94.5%
Stores▲ +9.1%
Sales per store▲ +78.3%
Market size
Estimated sales (quarter)
₩749.9M
vs 2024Q4
+10.4%
Estimated transactions
14,327
Per-store economics
Estimated sales per store
₩62.5M
vs a year ago
-8.0%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩356.6M – ₩754M
20212022202320242025
₩385.7M₩749.9M
Stores8 – 12
20212022202320242025
1112
Sales per store₩35.1M – ₩86.4M
20212022202320242025
₩35.1M₩62.5M
Openings0 – 2
20212022202320242025
02
Closings0 – 2
20212022202320242025
01
Franchise share8% – 30%
20212022202320242025
27%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.4%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+20.0%
Franchise share
8% (1/12)
Movement
Openings (rate)
2 (15%)
Closings (rate)
1 (8%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩685.8M₩749.9M
Stores 2024 Q1 → 2025 Q4
1012
Sales per store 2024 Q1 → 2025 Q4
₩68.6M₩62.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0627%
  • 06–110%
  • 11–145%
  • 14–172%
  • 17–2120%
  • 21–2446%
Age
  • 10s0%
  • 20s18%
  • 30s36%
  • 40s18%
  • 50s18%
  • 60+10%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon10%
  • Tue11%
  • Wed12%
  • Thu13%
  • Fri16%
  • Sat23%
  • Sun15%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩749.9M+10.4%12+20.0%₩62.5M-8.0%218%Competition inflow
2025Q3₩725.5M+5.7%11+10.0%₩66M-3.9%009%Competition inflow
2025Q2₩673.2M-2.2%11+10.0%₩61.2M-11.1%009%Possible crowding
2025Q1₩637.2M-7.1%11+10.0%₩57.9M-15.5%109%Possible crowding
2024Q4₩679.2M-1.1%100.0%₩67.9M-1.1%0010%Mixed
2024Q3₩686.4M+4.6%100.0%₩68.6M+4.6%0010%Growing
2024Q2₩688.4M+6.0%10+11.1%₩68.8M-4.6%0010%Competition inflow
2024Q1₩685.8M-9.0%10+11.1%₩68.6M-18.1%0010%Possible crowding
2023Q4₩687.1M+2.5%10+11.1%₩68.7M-7.7%0010%Possible crowding
2023Q3₩656.3M-5.9%10+11.1%₩65.6M-15.3%1010%Possible crowding
2023Q2₩649.6M-6.0%9+12.5%₩72.2M-16.4%0011%Possible crowding
2023Q1₩754M+62.4%9-10.0%₩83.8M+80.5%0011%Mixed
2022Q4₩670.3M+9.5%9-10.0%₩74.5M+21.7%0011%Mixed
2022Q3₩697.8M+95.7%9-10.0%₩77.5M+117.4%1111%Mixed
2022Q2₩691M+47.5%8-20.0%₩86.4M+84.4%0225%Mixed
2022Q1₩464.2M+20.4%10-9.1%₩46.4M+32.4%0020%Mixed
2021Q4₩612.1M10₩61.2M0020%
2021Q3₩356.6M10₩35.7M0120%
2021Q2₩468.3M10₩46.8M1230%
2021Q1₩385.7M11₩35.1M0027%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.