SEOUL COMMERCIAL AREA

왕십리도선동상점가 Traditional market

Seongdong-gu (성동구) 왕십리도선동· Area 86,695 m² · Area code 3130067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩169.5M▲ +5.7% YoY
Stores5▼ -16.7% YoY
Sales per store₩33.9M▲ +26.8% YoY

Reading this area Against a year earlier, estimated sales +5.7%, stores -16.7% and sales per store +26.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2022 Q1 → 2025 Q4
Estimated sales▲ +6298.7%
Stores▼ -37.5%
Sales per store▲ +10137.8%
Market size
Estimated sales (quarter)
₩169.5M
vs 2024Q4
+5.7%
Estimated transactions
2,331
Per-store economics
Estimated sales per store
₩33.9M
vs a year ago
+26.8%
Per transaction
₩73K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.6M – ₩227.4M
20212022202320242025
₩169.5M
Stores5 – 9
20212022202320242025
85
Sales per store₩331K – ₩34.6M
20212022202320242025
₩33.9M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
01
Franchise share13% – 33%
20212022202320242025
13%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.7%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (17%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩207.4M₩169.5M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩34.6M₩33.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0632%
  • 06–110%
  • 11–1420%
  • 14–176%
  • 17–2125%
  • 21–2418%
Age
  • 10s2%
  • 20s18%
  • 30s48%
  • 40s16%
  • 50s12%
  • 60+4%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon11%
  • Tue15%
  • Wed11%
  • Thu16%
  • Fri19%
  • Sat20%
  • Sun8%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩169.5M+5.7%5-16.7%₩33.9M+26.8%0120%Mixed
2025Q3₩169.2M+3.0%60.0%₩28.2M+3.0%0017%Growing
2025Q2₩196.5M+11.9%60.0%₩32.8M+11.9%0117%Growing
2025Q1₩123.2M-40.6%60.0%₩20.5M-40.6%0033%Mixed
2024Q4₩160.4M-8.6%6-14.3%₩26.7M+6.7%0033%Shrinking
2024Q3₩164.2M-7.5%6-14.3%₩27.4M+7.9%0033%Shrinking
2024Q2₩175.6M-22.8%6-14.3%₩29.3M-9.9%0033%Shrinking
2024Q1₩207.4M+42.0%6-25.0%₩34.6M+89.4%1233%Mixed
2023Q4₩175.4M+64.1%7-12.5%₩25.1M+87.6%0029%Mixed
2023Q3₩177.6M7-22.2%₩25.4M0029%
2023Q2₩227.4M+1201.9%7-12.5%₩32.5M+1387.9%0129%Mixed
2023Q1₩146M+5412.9%80.0%₩18.3M+5412.9%0025%Growing
2022Q4₩106.9M8+14.3%₩13.4M0125%
2022Q39+12.5%1022%
2022Q2₩17.5M80.0%₩2.2M1025%
2022Q1₩2.6M80.0%₩331K1013%
2021Q470114%
2021Q380013%
2021Q280013%
2021Q181013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.